Wednesday, June 19, 2019
Tourism Policy and Planning Essay Example | Topics and Well Written Essays - 3000 words - 1
Tourism Policy and Planning - Essay ExampleHong Kong offers visitors the opportunity to experience the glimpse of its husbandry which is a fascinating experience as this great city has successfully combined the essence of an ancient and a modern world. Hong Kong acquired independence from Britain and became part of master(prenominal) land china in 1997. This transition changed tourism in the city a lot as many infrastructures were build afterwards. Natural parks, Disney land, and different hotels were built later. Since then, tourism has become an important role of Hong Kong. (Tsang, 2007). According Kwong (1997), Hong Kong has at least 118 hotels with about 43,866 rooms with an modal(a) tenancy rate of 85 per cent and an average length of stay of overnight visitors of 4 nights. The Tourism Commission (TC) of Hong Kong was mandated in May 1999 by the government of mainland china to put in place a variety of tourism harvest-tide efforts and to provide better policy hold up and le adership on the part of government to the growth of tourism in Hong Kong. The commission aims to make Hong Kong Asias premier international city and a world-class destination for leisure and commerce tourists. The Hong Kong Tourism Board (HKTB) and the government recreate in agreement to bestow in the community. It is healthy for the tourism industry that the community and the government work closely together. Literature review Tourism is traveling and staying in an unusual environment for leisure, recreation, or business among other purposes. Building on this understanding, it is agreeable that the tourism industry has experienced a substantial growth for the duration of the last century. Currently, tourism has become a global activity of leisure and recreational purposes, where most travelers spend time exploring and resting in attraction sites that argon available around the world. Such attraction sites have unique features that ar favorable to human enjoyment and perceptions . The features include great buildings, artwork, new cultures, and languages, historical and geographic sites, amongst other reasons. Such features in a given destination make tourists to travel several miles in order to experience their impacts towards the society. It is easy to wonder what tourists/consumers bring back after several days of total relation and or enjoyment of the great facilities, wonderful views and delicious food. Nonetheless, experience is an important benefit of the vacation. Consumers ask and wants noticeably differ, but gaining some positive (or negative) experiences is a predictable result of consuming the services/products they buy. Experience, or rather consumption experience, relates to the total outcome to a consumer from the combination of goods, environment as well as services purchased. Altogether, the nature of such experiences is vital for the tourism and hospitality industry especially considering that products associated with this industry are al ways experiential. This assessment demonstrates an understanding of the experiential nature of tourism and hospitality marketing. This is achieved through addressing various issues such as the nature of the experience economy, importance of experiences in tourism and hospitality, and the concept of experimental marketing from a broad perspective. The first issue to examine is the nature of the experience economy. Economic experience is rather a new vision for a new economic era. In this
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