Saturday, August 31, 2019

Hamlet Act I Essay

The first time that we are introduced to Hamlet is in Act I Scene II. It is apparent that the predominant thought in the atmosphere is the death of King Hamlet, Hamlet’s father. Claudius says; â€Å"Though yet of Hamlet our dear brother’s death the memory be green†. This first introduces the Hamlet as mourning for his father’s death, setting the scene for Hamlet’s mood. The first time that that hamlet speaks is just after Claudius has called him his cousin and son, where Hamlet replies; â€Å"A little more than kin, and less than kind†. Here he is making a pun on the words kin and kind, saying how feels now too closely related to Claudius. He also says; â€Å"Not so my lord, I am too much I’th’sun†. Here he is saying that he feels too much like Claudius’s ‘son’. Both of these show that Hamlet is quite witty, and also that he is a good listener, and picks up on other things that maybe other people don’t. Hamlet feels that the wedding of his mother and Claudius is too soon after the death of his father, and he planned to go back to school, however when his mother asks him not to he says; â€Å"I shall in all my best obey you madam†. This shows that although he does not want to stay he will to please his mother. His displeasure at the wedding is also shown in his soliloquy at the end of the scene, where he says; â€Å"She married. Oh most wicked speed, to post with such dexterity to incestuous sheets†. Here he is saying how he thought she remarried too quickly and that it is like incest to marry her dead husband’s brother. Although the end of the scene, as Horatio is telling Hamlet that he saw the ghost of his father, Hamlet’s speech becomes quite fast and abrupt, unlike the dialogue before. This shows that he has strong feelings for anything to do with his father, and wishes to see him again, even though he must be a ghost. In scene III Ophelia is talking to her brother Laertes about the move that she thinks her and hamlet share. However, Laertes thinks that it is just a whim and that Hamlet does not really love her; â€Å"Forward, not permanent, sweet, not lasting†. He is saying that although it may seem to Ophelia to be real, it is not and Ophelia should not believe Hamlet when he says he loves her. Polonius also reflects this view, and tells his daughter to ignore Hamlet. The entire of Act IV seems to reflect Hamlet character and mood. He has come to see the ghost, and even though this is most unnatural he has come any way. This could be because he misses his father, but also because he feels that something is ‘rotten in the state of Denmark’. He is unhappy at his mother’s speedy marriage, especially to his ‘satyr’ uncle. Perhaps he feels that the ghost of his father can in some way help him with this. Also he threatens to kill his friends if they do not let him go when the ghost beckons him, even though there is risk; â€Å"By heaven I’ll make a ghost of him that lets me†. He seems to want to speak to the ghost of his father, even more than the risks of following a ghost which may be evil. In Act V, when the ghost tells Hamlet that he was murdered, yet not by whom yet, Hamlet says: â€Å"I with wings as swift as meditation or the thoughts of love may sweep to my revenge. † This shows that already he believes that this apparition is his father, and immediately at the thought that his was murder he says that he will exact revenge. This shows how upset he is at his father’s leaving, reflecting that he thought all along that something strange was going on. Hamlet’s reaction to what the ghost tells him seems to be full of emotion; â€Å"Hold, hold, my heart, and you my sinews grow not instant old†. This how bad he is feeling not only for the spirit of his father but also for the fact that he has just learned that his father was murdered, by his uncle, who is now king. He calls his uncle; â€Å"O villain, villain, smiling damni d villain! † This is because in old plays the villain was usually described as being evil but smiling – pretending to be good as is Claudius. After he has spoken with the Ghost, Hamlet tells his friends not to speak of the ghost, and also to ignore him if he starts acting strangely; â€Å"Nay but swear’t†. He makes them swear on his sword that they will not say anything. This could be because he wants to sort out the thoughts in his head first because this has been quite a big thing he has learned. Also, it may be a way in which he can plan to exact his revenge on Claudius – for he cannot stand to be made to act a son to him. In conclusion, in Act I, Shakespeare sets up the introduction of the story, but also with hints as what is to come later on in the play – he plays on Hamlet use of words to show his distaste for the marriage and his uncle, but also by using the ghost to tell hamlet of its fate and also hamlet pretending to be mad it implies that the rest of the play will be much centred on this, and also make us question as to whether hamlet is still pretending to be mad or whether he has actually crossed over the line to madness. Certainly there are things he does that other people consider madness, but he can also be normal. However, like where he sees Ophelia and is not properly dressed, if he loves her as he says he does it seems that he would not do these things event o her.

Friday, August 30, 2019

Readymade Garment Industry in India Essay

In depth market scenario includes; – Current market size estimates, including domestic market and exports – Market size by players – Top Companies – Market size by product categories (By Type) – Men’s wear, Women’s wear , Kid’s wear , Other (Uniforms) – Market size by regions – North, South, East, West Market structure details the value chain key players’ presence across products. Market practices include understanding the Opportunity in Readymade Garment sets business, market trends, Distribution structure and pricing in India. The report also provides a snapshot of key competition, past market trends with forecast over the next 5 years, anticipated growth rates and the principal factors driving and impacting growth Market data and analytics are derived from a combination of primary and secondary sources Table of Content Section 1: Background Scope of this research Research aim and objectives Research methodology Section 2: Executive Summary Market landscape Future opportunity Section 3: Market Overview Product classification Market structure Players presence Key market trends Distribution structure Typical price points Section 4: Estimate of Market Size in India All India market size – Domestic, Exports, Imports Past 3 years market growth Section 5: Market Share Estimates Market size by players Market size by product categories Market size by regions Section 6: Factors Impacting Market Growth Market drivers Market challenges Market restraints Section 7: Market Forecast Overall market forecast – FY 13 to FY 18 5 years market forecast by product categories For more information kindly visit: http://www.marketreportsonindia.com/consumer-goods-market-research-reports-11507/opportunity-in-readymade-garment-industry-in-india-2014.html About MarketReportsonIndia Market Report on India is a portal where you can access thousands of reports on India starting from Aeronautics to Zinc (A-Z). We provide you with reports which will help you gain a better understanding of the Sectors, Companies, New Products and Latest trends.

Thursday, August 29, 2019

A Comparison of Competencies between Associate and Bachelor Degreed Nursing Graduates

Nursing is complex, and within the profession there are many spectrums of career possibilities. Nursing is based on a foundation of caring and what draws many to the profession is a commitment of service. The knowledge and education sought to prepare nurses however differs between the two â€Å"entry† level paths of associate degreed nurses and baccalaureate degree nurses and thus forms a difference in the way they perform their professional practice. Associate Degreed Nurses Associate degree nursing programs were developed in the early 1950’s as a response to postwar shortages (Creasia, Friberg. 2011) they were intended to be two years in duration and designed to prepare the graduate for bedside care in the secondary setting. These program quickly became successful and programs spread across the United States at a record pace. The associate degree program were found to be clinically sound and offered heavily hands on approach, they traditionally graduate nurses that are task oriented and perform well. Associate graduates are tested via the NCLEX after program completion to obtain licensure. The associate degreed path remains the major point of entry into the profession today. The educational prerequisite of the associate degree nursing program are not as robust in sciences often eliminating the need for organic chemistry and advanced mathematics. The associate degree nursing path also is remedial as compared to the BSN in the liberal arts, often leaving the graduate with subpar communication skills when compared to the BSN counterpart. Baccalaureate Degreed Nurses Baccalaureate degree programs are traditionally structured as four year programs with the nursing clinical focus at the latter two years. Programs differ from Associate programs in that there are courses required which  focus on the professional development of the student, and thus the growth of the profession. Baccalaureate programs prepare the graduate for scopes beyond bedside care. Leadership and research roles favor the bachelors prepared graduate. The advanced professional focus allows the graduate to view the practice beyond the task orientation of the associate degreed nurse. A comparison study (Ginger, N. Davidhizar, R., 1990) found that baccalaureate nurses were more concerned with research methodology, teaching of the individual and the group, and community assessments. The study concluded that the baccalaureate nurse was more process driven than the task oriented associate degreed nurses. Healthcare today is composed of a multiple disciplinary team of practitioners with varied levels of education, preparing nurses at the minimum of the baccalaureate level has been a push of many professional organizations. Recent research (Aiken, 2008) has confirmed a strong link in the educational level of nurses and improvement in patient mortality. The study found when the institution increased the percentage of baccalaureate prepared nurses by 10% that the corresponding mortality decreased by 4%. Practical Comparison One of the situational comparisons that I feel would demonstrate the practice focus differences of the two educational preparations is in dealing with imminent death and dying. Throughout the career of any healthcare provider we will be faced with this challenge, and while there are many task associated with the algorithm of advanced life support or complexity of the hospice patient, there are multiple psych social aspects to consider. The baccalaureate nurses educational preparation allows her to focus on the causes of the underlying pathophysiology, understand the chemistry of the multiple medications involved and problem solve for alternative treatments is initially unsuccessful. The baccalaureate nurse is able to communicate effectively with the healthcare team and reassuringly guide the family thru this difficult process. In my years of practice I feel that clinical experience and confidence can elevate the associate degreed nurse to a comparable level in this situation as well but I have seen that the baccalaureate graduate achieves this standard well before the counterpart. Patient presentation has become more complex and the array of treatments available seems almost endless. Our patients and their families deserve the  best outcomes from the best prepared team.

Wednesday, August 28, 2019

Marketing strategy in Nokia Research Paper Example | Topics and Well Written Essays - 3000 words

Marketing strategy in Nokia - Research Paper Example [Accessed 29 November 2011] 17 Appendix A: 20 Appendix B: 21 1. Introduction The aim of this report is to analyze, appraise and make recommendations on the marketing strategy of one of the leading Mobile manufacturing companies, Nokia. The paper will identify the company’s strengths and exploit the opportunities that it has in the competitive market today. The paper would further analyze the environment in terms of internal and external factors and make appropriate recommendations to its current marketing strategy to attain higher customer satisfaction, brand loyalty and market share. 1.1 Background and origin of Nokia: Nokia is world’s leading mobile phone manufacturer operating globally. It is the symbol of quality, ease and excellence. It is a Finnish multinational information technology manufacturing company with head office in Keilaniemi, Espoo, Finland. It has wide operations in 120 countries with more than 100,000 employees worldwide (Forbes). It is the second la rgest mobile manufacturer of the world following the Samsung Incorporation. It has 22.5% market share in mobile phone industry (Damian and Calvin, 2012). The products are mobile phones, handhelds, electronic gadgets and notebook computers. Till the year 2012, it had been a world largest mobile phone manufacturer but after emergence of Samsung and Apple iPhone 5, it got its sales down sufficiently. A lavish life of Nokia brand was observed as lesser popular after when people started adopting Samsung Galaxy smart phones and iPhones. A couple of years back, it faced a similar situation when Blackberry phones were on demand fashion (Kotler, 2012). To cater the needs, Nokia has jumped in to the competition while the competitors are enough substantial to moderate the competition. Since Nokia has lost the market leader position but still it is on priority for student, middle class man and quality seekers (Dibb and Simkin 2013). 1.2 Nokia’s Position in the Market Figure 1: Leading mo bile manufacturing Companies’ market share Source: Samsung, Nokia, and Apple dominate phone sales in spring 2012- August 2012 (Hill, 2012) Based on the 2012 results, Nokia is ranked as the second largest company in the competitive mobile industry. The further sections of the report shed light on Nokia’s current market status in the mobile industry. In order to achieve its aims, the paper uses tools like SWOT analysis and competitive analysis to understand the competitive edges that company stands on. After the careful analysis, Nokia’s marketing strategy is evaluated in terms of segmentation, targeting and positioning. Its marketing objectives are evaluated and strategies analyzed to identify any gaps between the marketing goals and strategies adopted. The paper reaches its conclusion after providing a number of recommendations to fill the gap in marketing strategies and suggests Nokia some efficient and effective strategic changes. 2. Situational Analysis 2.1 S WOT Analysis Strengths Nokia is ranked second largest distributer of mobile sets in the competitive mobile manufacturing industry (Figure 1). Nokia keeps its market share high by investing a considerable amount of capital in Research and Development strategies. It had spent 4.94 billion Euros on R&D in 2010 and was ranked 11th in the list of top R&D spending Multinational organizations globally (Sitkin & Bowen 2013).

Tuesday, August 27, 2019

How To Motivate Your Employee Essay Example | Topics and Well Written Essays - 1500 words

How To Motivate Your Employee - Essay Example Since employees do not always hold these beliefs to be true, attempts to improve motivation by using incentives cannot make the grade, even when the incentives are highly desirable ones. At an organization a major transformation attempt only makes difficult the situation. If any of three beliefs are shaky to begin with, organizational change at a company can weaken them even further. The result is often serious motivation and performance problems, at a time when organizations can least afford them, and a resultant surge in the negative emotions associated with change. When an employee believes 'one cannot do it' for example, one may develop a lack of self-confidence and begin to experience many of the unpleasant feelings that go along with it: self-doubt, anxiety, and frustration. About a year into the change effort, one manager portrayed the inner turmoil one went through by comparing the restructuring to building a ship at the same time one is trying to sail it. (Mele, pp 71-72) Worker beliefs that 'outcomes are not tied to one's performance' can also escort to noteworthy motivation problems, especially lack of trust. This is normally accompanied by feelings of skepticism or disbelief; precisely the emotions that another manager felt when one was told early on change effort that power would be allocated differently. Employee beliefs that 'outcomes will not be satisfying to one' often escort to a third major problem, chronic dissatisfaction, and to feelings of anger, rebelliousness, low morale and absenteeism. (Miner, pp 44-45) Like as the negative emotions allied with change can often go undetected, the motivation and performance problems that cause them frequently remain hidden and unresolved. Due to this, managers who lead change are sometimes frustrated in their efforts. They fail to realize that it is not enough to appeal to the intellect of their workers. So managers must also win employees' hearts in order to implement change successfully. The reason behind why are motivation problems so difficult to uncover is that employees are afraid

Monday, August 26, 2019

Advertising and promotions Essay Example | Topics and Well Written Essays - 750 words

Advertising and promotions - Essay Example Two companies, Burger King and Victoria's Secrets use advertising and promotion as the main tools of marketing mix. Following Armstrong and Kotler (2000) advertising is more effective in attracting new customers than in retaining present customers. Thus, the companies have to find ways and methods to influence and persuade present customers buy and use their services and products.Christmas campaign launched by Victoria's Secrets was aimed to inform potential buyers about price reductions and invectives, new products and services proposed by the company. Advertising campaign was aimed to result in high response. To get the message, different types of media were used to attract target audience. Sunday newspapers and color supplements were invariably passed around the family for reading (McDonald and Christopher 2003). Advertising in a national business journals and entertainment magazines was an effective technique. Web banners and press advertisements were the main medium used during Christmas time. This marketing communications were selected to appeal to certain segments of the market. Since markets were also becoming more complex with an increasing number of groups and segments, specialized rather than national communication was required. This splintering of markets made it increasingly difficult to communicate with "total markets." For Victoria's Secrets, the effectiveness of marketing communications increased as the appeals approach an individual's predisposition, and the better the correspondence between them, the more likely it was that the exposure to advertising produced the desired action. From the consumer's standpoint, advertising informed and persuaded. It furnished information, called attention to some clues and not others, changed attitudes and opinions, related products to consumer need, gave consumers support for their decisions, affected the intensity of desires, and thereby generated action (Wells et al 2005). The promotion campaigns launched by Burger King in 2007 were reminder campaigns. The uniqueness of all advertising campaigns is that Burger King used the Simpsons Movie as the main tool pf promotion. The company produced a commercial with Simpsons popularizing Burger King's trade mark. The main mediums selected for promotion were TV and the Internet. For Burger King, promotion spurs the development of new target market, and leads to improved quality and service. Advertising gives the consumer greater choice and imposes downward pressure on prices (Lance and Woll 2006). "On-line type of promotion" has become the most popular one because it's major advantage in that it is featured at the location where many of the final decisions and actual purchases are made. Burger King used images of the Simpsons promoted through the website. Techniques used here include: temporary price reductions; extra value offers, including offers relating to future purchase; premium offers (incentives). This c ampaign also helped to create and maintain marketing systems. It fostered interfirm coordination and linkages of manufacturers, wholesalers, and retailers. For the marketing task was not complete with the sale of the product; satisfied customers has to be retained. Reaffirmation of consumer choice, a postsale activity, was important. Continued advertising after a purchase gave the customer public acknowledgment of his wise choice, and tends to eliminate or reduce cognitive dissonance. The Simpsons campaign showed that the customer was reassured and resold. Repeat business was the avenue to continued success, and postsale advertising often the course to repeat business (Labarbera et al 1998). In general, advertising should lead consumers to believe ads, to know companies and brands, to progress from product attention to a sale, or to change images, habits, and preferences, but the companies cannot easily determine how well the job is being done. To assess advertising impact, companies like Burger King and Victoria's Secrets require better specification of objectives and

Sunday, August 25, 2019

Will climate change destroy New York City How can it be managed ( Essay

Will climate change destroy New York City How can it be managed ( weather science) - Essay Example As noted by Russs, Sandy resulted in damages amounting to about $20 billion with 43 people confirmed dead and many more injured by the storm. The transport facilities in the city, including highways, subways, railways and airports, were shut down. The city was thrown into darkness as critical infrastructure, including wastewater treatment plants, hospitals and infrastructure, were incapacitated. Communication systems were also cut following the effects of the storm. Reports on Hurricane Sandy pointed out the increase in the intensity and frequency of hurricanes observed in the North Atlantic from the 1980s. The devastation caused by Sandy had been worsened by changing climatic factors. Partly to blame according to the New York City Panel on Climate Change, NPCC (4) was the rise in the sea level in the region around New York City which increased the magnitude and extent of coastal flooding during Hurricane Sandy. Therefore, New York City remains exposed to destructive effects of clima te change. Borrowing from the Special Initiative for Rebuilding and Resiliency, SIRR, report authored after the exposure of the vulnerability of New York City by Sandy, there exist genuine threats to the city. Among the notable threats, heat waves, intense precipitation and coastal flooding have been noted to be the most extreme (NPCC 12). Heading towards 2050s, heat waves could increase in frequency, duration and intensity. New York has for a long time been experiencing an average of 18 days per year with temperatures of 32oC or 90oF and above. The SIRR report observes that by 2010, New York could experience between 26 and 31 such days. This could rise to up to 57 days a year by the year 2050. With this change would be an additional average of 110 to 260 deaths per year related to heat waves. The number of days when rainfall exceeds 2 inches or 5 centimeters could increase from the current average of 2 days per year to five by 2020. Coastal flooding has been projected to

Fanatic Essay Example | Topics and Well Written Essays - 500 words

Fanatic - Essay Example ered all 5 seasons of the show from Amazon and watched it over and over until I finally had to do an intervention and tell her parents to threaten to take away her DVD player privileges. I knew it has got out of hand when she started to quote dialogues from the shows episodes as life lessons and spoke about Laura Holt and Remington Steele, characters from the show, considering them as real people. I needed to get her away from the shows influence and fast. I thought she began going down the deep end and I did not want the responsibility of becoming the one who turned my sister into a person obsessed with a television show. But as I continued to observe her in the virtual world of Remington Steele that she had discovered on the internet, I came to understand that I worried about something that did not exist. My sister had joined a fan community online that gathered together twice a week to talk about the show and its stars, Stephanie Zimbalist and Pierce Brosnan. These people shared the same interest as my sister, and the story of the shows and its stars influenced all of them well. Vangies fanatical following of the show and her friendship with other die-hard fans of the show even helped my sister develop a sense of self confidence and a self challenging attitude that she did not have before. Prior to discovering Remington Steele and connecting with its other fans, my sister, an introvert, did not really have much social skills and did not have any interest beyond using the computer for playing internet games. But these people encouraged her to make fan videos, write fan fiction, and even start a blog about the show. Somehow, my sister found the courage to try all of the activities that they suggested to her. Now, the Remington Steele fanatic has her own video channel where she shows off her Remington Steele-centric fan videos. She has even managed to get Judith Moose, the publicist of the shows female lead Stephanie Zimbalist, to watch one of her fan videos,

Saturday, August 24, 2019

Outline and compare frequentist view of probability and subjective Essay

Outline and compare frequentist view of probability and subjective view of probability - Essay Example Although experts like Frank P. Ramsey have referred to the frequentist methods more specifically and directly, the topic of subjective analyses has also been an important focal point in several academic debates. Building at least outlines of the frequentist and subjective views is thus necessary before embarking on a more detailed comparative analysis. Frequentist View of Probability Frequentist view of probability is relatively more common and popular perspective o probabilistic studies. According to Professor Norman Fenton, probability theory can be regarded as the body of knowledge which facilitates formal reasoning on uncertain events. Furthermore, Fenton states: â€Å"The populist view of probability is the so-called frequentist approach whereby the probability P of an uncertain event A, written P(A), is defined by the frequency of that event based on previous observations. For example, in the UK 50.9% of all babies born are girls; suppose then that we are interested in the eve nt A: 'a randomly selected baby is a girl'. According to the frequentist approach P(A)=0.509.† (Fenton, paragraph 1) Frequentist probability is therefore generally dependent on data collection and manipulation of available sample spaces, where a number of specimens and/or trial/error events can be observed. Contextually, Ramsey has stated that probability is of essential significance not only in the sphere of logic but also in the physical and statistical sciences. Academics and researchers cannot be sure in advance that the most functional interpretation of probability in logic will help in understanding the physical sciences too. The frequentative nature of probabilistic studies can thus be assumed as to have special stress on practical trial and error methods typical to most of the scientific and statistical research works. Subjective View of Probability Subjective view pf probability can be thought of as more affiliated to the philosophical antiquity of the subject. The su bjective view takes into account even the individual perspective of the observer with relation to an array of uncertain events. According to Albert (Paragraphs 3-4): â€Å"A subjective probability reflects a person's opinion about the likelihood of an event. If our event is "Joe will get an A in this class", then my opinion about the likelihood of this event is probably different from Joe's opinion about this event. Probabilities are personal and they will differ between people.† Therefore, subjective view is aimed at exploring the theory of probability from the viewpoint of an observer. Hence, it can be regarded as to have relativistic implications rather than practical fact finding approach. Comparative Analysis Similarities As early as 1926, Frank P. Ramsey pointed out the dualistic nature of understanding the subject of probability as a whole. He pointed out that there are two interpretations, those are subjective and objective views, related to the science and art of pro babilistic enquiry. In furtherance with such an approach, Ramsey (188-189) writes: â€Å"And in a sense we may say that the two interpretations are the objective and subjective aspects of the same inner meaning, just as formal logic can be interpreted objectively as a body of tautology and subjectively as the laws of consistent thought.†

Friday, August 23, 2019

A nursing role, professional issue, or scope of practice Research Paper

A nursing role, professional issue, or scope of practice - Research Paper Example It is clearly evident that nursing roles majorly advocate for the care of the general population in terms of health. This paper will discuss the nursing role according to the specifications provided. Nursing is simply a profession that deals with the care of individuals, communities, and the general population. The main aim of nursing is to ensure that the individual attains optimal health. From a healthcare perspective, nurses can be acknowledged on the basis of the scope of their work and training. According to the American Nurses Association, nursing roles can be classified according to protection, optimization, and promotion of quality health (Adams, Bailey, Anderson, & Docherty, 2011). Some of the most prevalent roles performed by the nurses include mitigation and prevention of illnesses through treatment and diagnosis of human responses. Nursing roles are majorly controlled by the principles of medicine. Registered nurses have a wide array of basic duties that they perform (Adams, Bailey, Anderson & Docherty, 2011). The most basic duties include educating and treating patients, providing advice to the general public, and educating the public concerning a variety of medical conditions. In addition, the nurses are also liable for recording patients’ symptoms and medical precedents, performing tests, and analyzing diagnostic results, administering medication, operating medical machinery, and carrying out follow-ups for the patients. Nurses engage in a wide spectrum of activities. Therefore, they have expanded roles (Adams, Bailey, Anderson & Docherty, 2011). Nurses can be identified as caregivers, teachers, counselors, researchers, and client advocates. This asserts that nurses are capable of initiating several roles in their career life. Research shows that nurses are responsible for schooling the public concerning the management of certain illnesses. They

Thursday, August 22, 2019

Effect of Incorporation of Carrot Powder in Wheat Flour Essay Example for Free

Effect of Incorporation of Carrot Powder in Wheat Flour Essay Effect of Incorporation of Carrot Powder in Wheat Flour for the Preparation of Stick Noodles Kripa Shakya1 and Anup Halwai2 1. College of Applied Food and Dairy Technology,Kathamndu, Nepal 2. Department of Food Technology and Quality Control, Kathamndu, Nepal [emailprotected] com Abstract Noodles were prepared by incorporating carrot powder in the percentage of 5, 10, 15 and 20 in wheat flour. The main objective of the work was to prepare the nutritious noodle enriched with Vitamin A. Sensory evaluation of the carrot powder incorporated stick noodles revealed that the product prepared with 5% carrot powder and 95% wheat flour was found to be most acceptable. The chemical analysis of the most acceptable product were found out to be 10. 8% moisture, 0. 6% fat, 10. 3 % crude protein, 0. 7% crude fiber,1. 7% total ash, 0. 1% acid insoluble ash, 75. 8% carbohydrate and 12166 I. U. Vitamin A content. Keywords: Noodle, wheat flour, carrot powder, Vitamin A 1. Introduction: Noodles are among the oldest forms of the processed foods consumed in Asia and other parts of the world (Hou, 2001). Noodles can be prepared from wheat flour alone and/or in combination with other ingredients such as rice flour, buckwheat and mung bean.. In the noodle preparation, a crumbly dough is formed which is then passed through a series of rolls to form a sheet. The sheet is then slit to produce noodles (Hou, 2001). Carrot (Daucus carota) is a root vegetable, usually orange or red- white blend in color with crisp texture when fresh. Carrot gets its characteristic and bright orange color from ? carotene, which is metabolized into vitamin A in human when bile salts are present in the intestines. Carrots are also rich in dietary fiber, and antioxidants. Carrot can also promote colon health as it is rich in fiber. Vitamin A deficiency remains widespread in many countries in South Asia and contributes to a significant proportion of preventable blindness (Bloem, 1997). Vitamin A supplementation can reduce the risk of blindness in case of the children (Hennig et al. 1991). In Nepal, two types of noodles are consumed. They are stick (sinke) noodle and instant noodle. In case of instant noodle, different ingredients and nutrients has been added to improve the nutrient content and to increase the consumer appeal such as iron, calcium and vitamin A and different flavors like spinach, chicken and vegetables. But, to the best of my knowledge, in case of noodles, no such studies have been conducted. The main objective of this research is to prepare the noodle enriched with Vitamin A and to analyze its chemical composition of the product. 2. Materials and methods: The raw materials used for the noodle making for wheat flour, carrot powder and salt. Five samples of stick noodles were prepared and labeled A (0% carrot powder and 100% wheat flour), B (5% carrot powder and 95% wheat flour), C (10% carrot powder and 90% wheat flour), D (15% carrot powder and 85% wheat flour) and E (20% carrot powder and 80% wheat flour). Wheat flour was cleaned by passing through a fine sieve screen. Fresh carrots were washed with potable water, sliced, dried at 100Â ±2 ? C for 6 hours. The dried carrots were then powdered in the grinder. Salt was bought from the local market. The method involved cleaning of raw materials, sieving, mixing, of water, kneading, sheeting, cutting, drying and packaging. The raw materials were weighed and mixed manually. 1% of salt was added to the mixture. The required amount of water (33%) was added to the flour. The mixture was kneaded manually to form dough and then left for 30 minutes. The dough was passed through rollers to obtain a sheet. Then it was passed through the cutter to cut into strips. The noodles were dried at a low humidity room for 3 days and then sun drying was done for 1 hour. The products were packed in a plastic bag to protect from the moisture absorption and also to extend its shelf-life. Sensory evaluation of the five noodles samples were performed. Ten panelists were asked to score for the quality attributes viz. , color, flavor, texture and taste in order of their preference according the 9-point Hedonic rating test described by Ranganna (1994). Chemical analyses were performed for the best sample from the sensory evaluation The moisture content and ash content were determined as per AOAC method (1995)Fat rude fiber content and protein content were determined as per Ranganna, 1994. Vitamin content was determined by HPLC as prescribed by Pharmacopeia, 1985. The product was also tested for physical properties such as length, color, edge and thickness. The cooking quality of the product was also determined in terms of cooking time, water absorption capacity, volume expansion and cooking loss as per Poudyal, 1988. 3. Results and Discussions The moisture content of the wheat flour was determined as 12. 2% and its gluten content was determined as 10%. To make noodles, the wheat flour containing 10-12% gluten is suitable. The quality of the wheat flour to make noodles depend on the gluten. If the gluten content is low, there is chance of breakage of noodles. Similarly, the moisture content of the carrot powder was determined as 9. 5%. Sample A with 5% carrot powder had the highest score in terms of quality attributes although the quality attributes among other products except product D (with 20% carrot powder) were not significantly different. (p=0. 05) In case of stick noodle, according to Nepal Standard, the moisture content must not exceed 12. 5%. The moisture content of both type of noodle is less than 12. 5% and there is no big difference between the moisture content of the two products. The protein content of stick noodle must not be less than 8% on dry basis. The protein content of plain noodle was found to be 10. 2% and that of carrot noodle was found to be 10. 3%. There was not much difference in the protein content because the protein content in carrot is very low. Fat is an energy giving constituent. Fat content of the plain noodle was found to be 0. 6% and that of carrot noodle was found to be 0. 6%. The fiber content of the plain noodle was found to be 0. 35% and that of carrot noodle was found to be 0. 7%. The fiber content in high in carrot.

Wednesday, August 21, 2019

Marketing Analysis Of Avon Products Inc Marketing Essay

Marketing Analysis Of Avon Products Inc Marketing Essay The company was founded in 1886 by then 28-year-old David H. McConnell who sold books door-to-door and gave out perfume to entice women to buy his books. His perfume proved to be much more popular than his books, so he then founded the California Perfume Company (CPC) in New York, New York in a 500-square-foot (46  m2) manufacturing and shipping office at 126 Chambers Street. As the company grew, he hired his first representative, Mrs. P.F.E. Albee. In 1897, McConnell built a small (3000 square foot) laboratory in Suffern, New York. In 1906, the West Coast office in San Francisco was destroyed in the Great Earthquake. In 1914 the first non-US office was opened in the Canadian province of Quebec. The California Perfume Company was incorporated on January 28, 1916 by David H. McConnell and Alexander D. Henderson (businessman) in Suffern, New York  [1]  . By 1918, five million units were sold in North America, and by 1928, sales reached $2 million. In October 1939, the name was ch anged to Avon Products, Inc. The company was taken public in 1946. By 1954, sales reached $55 million, and the Avon Calling advertising campaign introduced. By 1971 the lab would grow into the Avon Suffern Research and Development facility. By 1979, sales reached $3 billion, with one million direct sales agents. Today sales exceed $10 billion worldwide. In 2005, the company opened a $100 million dollar 225,000-square-foot (20,900  m2) RD facility to house its over 300 research and development scientists on the original site in Suffern, NY. Avon also has offices in Luzerne, Pennsylvania and Davenport, Iowa. The company chairman and CEO is Andrea Jung, who was promoted to the position in 1999. As at December 2009, the company had approximately 41,000 employees  [2]   2.2 Company Profile 2.2.1 Organizational Structure The Office of the Chairman is accountable for identifying growth initiatives, incorporating global strategies, and apportioning resources to Avon units around the world. In addition, as part of the reorganization, the firms three International Regional headquarters were to be phased out, alternated by nine streamlined business units covering sales, marketing and distribution around the world. Profit and loss accountability rested with them. Managers of these units would report directly to the Office of the Chairman. Also reporting to the chairman are five global staff departments: Finance/legal Affairs, Human Resources, Corporate Affairs and Communications, Planning and Business Development, and a new department Global Product Management. Each department assumes worldwide responsibility for its function Table 2.2.1 Organizational Structure AVON PRODUCTS INC. ORGANIZATIONAL STRUCTURE Office of the Chairman Chairman and Chief Executive Officer Vice President, Vice Chairman, Chief Financial Executive Vice President Assistant to the Chairman and Administrative Officer North America Latin America Northern Europe North America North America President Vice President Latin America Southern Europe South Vice President Vice President Asia/Pacific Vice President United Kingdom Vice President Japan Chair and Vice President Mexico Vice President Giorgio President Human Planning and Business Global Product Finance/Legal Corporate Affairs Resource Development Management Affairs Communications Source: Outlook, Nov-Dec 2009 2.2.2 Major Lines of Business Avons products line includes skin care items, makeup, and perfume fragrances for men and women, and toiletries for bath, hair care, personal care, hand and body care and sun care. Recognizable brand names included Skin-So-Soft, a product in the bath products area, which benefited from wide publicity concerning alternative uses; Moisture Therapy; and Imari fragrance. Newer products include Avon Color, an entirely new line of more than 350 shades of lip, eye, face, and nail colors. The product line would assure customers that Avon had just the right shade for them and that their total look could be coordinated. Anew Perfecting Complex for Face, another new product, was judged the most successful skin care product in Avon history. Internationally, the companys product line is marketed primarily at moderate price points. The marketing strategy emphasized department store quality at discount store prices. Avon is the worlds largest manufacturer and distributor of fashion jewelry, and markets an extensive line of gifts and collectibles. A separate division, Giorgio Beverly Hills, manufactures and sells prestige fragrances. These brand name products are sold through major retail department stores, in boutiques, by mail order catalog and by other means. 2.3 Operating Strategies Avon Products Inc. is uniquely among major corporations, a womans company. The company sells products to, for and through women. The company understands women needs and preferences better than most. This understanding guides the basic business and influences the choice of new business opportunities. Avon need to become and are becoming, more customer-oriented and more market- driven. Each one of the 18 words in the vision statement has considerable meaning. The three most important elements, however, are the focus on women, on being global, and on the additional opportunities for Avon in self-fulfillment. The Principles That Guide Avon 1. To provide individuals an opportunity to earn in support of their well-being and happiness. 2. To serve families throughout the world with products of the highest quality backed by a guarantee of satisfaction; 3. To render a service to customers that is outstanding in its helpfulness and courtesy; 4. To give full recognition to employees and Representatives, on whose contributions Avon depends; 5. To share with others the rewards of growth and success; 6 To meet fully the obligations of corporate citizenship by contributing to the well-being of society and the environment in which its functions; and 7. To maintain and cherish the friendly spirit of Avon. Source: Avon Representative Success Book 2.3 Operating Strategies 2.3.1 Mission Statement and Management Objectives Avon Products Inc. aims at being the company that best have the knowledge of and satisfies the product, service and self-fulfillment needs of women, globally. The Global Beauty forerunner intends to build a unique portfolio of Beauty and related brands, striving to surpass competitors in quality, innovation and value, and elevating image to become the Beauty Company most women turn to worldwide. The Womens quest for Buying Avon products will become the destination store for women, offering the convenience of multiple brands and channels, and providing a personal high touch shopping experience that helps create lifelong customer relationships. The Premier Direct Seller will expand the companys presence in direct selling and lead the reinvention of the channel, offering an entrepreneurial opportunity that delivers superior earnings, recognition, service and support, making it easy and rewarding to be affiliated with Avon and elevating the image of the industry. Avon products leadership edge is through passion for high standards, respect for diversity and commitment to create exceptional opportunities for professional growth so that associates can fulfill their highest potential. The company is committed to global champion for the health and well-being of women through philanthropic efforts that eliminate breast cancer from the face of the earth, and that empower women to achieve economic independence. The Most Admired Company delivers superior returns to shareholders by tirelessly pursuing new growth opportunities while continually improving profitability, a socially responsible, ethical company that is watched and emulated as a model of success. 2.3.2 Business Models and Strategies Avon Products, Inc., is one of the worlds largest direct selling organization and merchandiser of beauty and beauty related products. From corporate office in New York City, Avon markets product lines to women in 112 countries through 1.6 million active independent contractors (sales representatives) that receive a percentage commission for their sales but do not enjoy employment benefits, they sell primarily on a door-to-door basis. The idea behind the direct selling model is to eliminate the middle man (department and cosmetic stores) and get its products directly to consumers which will be able to cut costs and increase profits. November 2005, Avon products launched a comprehensive, multi-year turnaround plan to restore sustainable growth. The four-point turnaround plan includes: Committing to brand competitiveness by focusing research and development resources on product innovation and by increasing our advertising; Winning with commercial edge by more effectively utilizing pricing and promotion, expanding our Sales Leadership program and improving the attractiveness of our Representative earnings opportunity as needed; Elevating organizational effectiveness by redesigning our structure to eliminate layers of management in order to take full advantage of our global scale and size; and Transforming the cost structure so that our costs are aligned to our revenue growth and remain so. Source: 10-K (Feb 25, 2010) One of the goals of the 2005 Turn-around Plan was to increase the number of Representatives paid in 2007 when the company had 13% increase in net sales as a result of the increase in the number of Representatives Primarily, Avons revenues come from three main categories: 2009 2008 2007 2006 Beauty Products 72% 72% 70% 69% Fashion Products 17% 18% 18% 18% Home Products 11% 10% 12% 13% Source: http://www.wikinvest.com/stock/Avon_Products_(AVP) Beauty Products: Cosmetics, fragrances, and personal care. Fashion Products are Jewelry, watches, apparel and accessories. Home Products: Home products and decorative products. 2.4 SWOT Analysis 2.4.1 Strengths Presence in dynamic sector Strategic focus on emerging markets Diversification through acquisition Wide brand appeal Financial stability Strong brand image 2.4.2 Weaknesses Over reliance on Beauty Products (72%) Limited outlets for the customers Confusing promotions, out of date catalogs, unattractive packaging and customer complains of Avon image. Over reliance on Sales Representatives 2.4.3 Opportunities Geographic Growth: Enormous growth opportunities exist in countries with huge populations such as China, Indonesia and India. In Eastern Europe, management is excited about the potential in Poland, Czechoslovakia, and Hungary. In the Pacific Rim area, countries like Vietnam, Cambodia, and Laos are targeted as market opportunities. Emerging and Developing Markets: In those markets, the retail infrastructure was undeveloped, especially in the interiors of those countries. The Avon representatives provide consumers with opportunities to buy a wide range of quality products at acceptable prices 2.4.4 Threats Avons dependence on the productivity and profitability of the representative direct-selling model exposes it to cost and litigation risks. It is likely that AVP will incur future costs through litigation and resolution of the lawsuit, which may include terms that would increase costs and decrease profits for Avon. Large Presence in Global Market Exposes AVP to Currency Fluctuation Risks: 80% of Avons sales revenues come from markets outside of the United States, making the company very sensitive to currency fluctuations and the strength of the dollar. A weakening of the dollar against foreign currencies would allow Avon products to become more competitively priced in global markets, thus positively affecting sales revenue from foreign markets; however, a weak dollar would also mean higher costs for products manufactured overseas. 2.5 Core Competencies Over the last three years, Avon Products have been implementing its turnaround plan through various strategic initiatives, including: restructuring plan, product line simplification program (PLS), strategic sourcing initiative (SSI) and investment in advertising and sales representatives. Among other things the company does well are: Diversification through acquisition Distribution strategy and brand image High technology and innovation Economic Empowerment Philanthropy 3. Industry Analysis 3.1 Industry Definition, structure and major competitors The US personal care products industry includes about 800 companies with combined annual revenue of $50 billion. Major companies include Estee Lauder, Johnson Johnson, and Procter Gamble. The industry is concentrated: the 50 largest firms account for about 70 percent of industry revenue. There are  28,001  companies in this industry with the US personal income driving consumer demand for personal care products  [3]  . Company Sales Location The Protecter Gamble Company 78,938.00M Cincinnati,  OH LOreal SA 25,041.73M Clichy,  France Kimberly-Clark Corporation 19,115.00M Irving,  TX Colgate-Palmolive Company 15,327.00M New York,  NY Kao Corporation 12,777.13M Tokyo, Japan Source: http://www.hoovers.com/industry/personal-care-products/1192-1.html 3.2 Industry Growth and Profitability Market moves over the last two years have clearly been extraordinary. The forecast call for a continued, gradual recovery in demand from developed markets with emerging economies faring better. The personal and disposable personal incomes are the main drivers of this sector. According to the Bureau of Economic Analysis, July 2010, Personal income increased $30.0 billion, or 0.2 percent, and disposable personal income (DPI) increased $17.6 billion, or 0.2 percent, Personal consumption expenditures (PCE) increased $44.1 billion, or 0.4 percent. Table 3.2 Personal and Disposable Personal Income Personal income, current dollars 0.4 0.5 0.3 0.0 0.2 Disposable personal income: Current dollars 0.4 0.5 0.3 0.0 0.2 Chained (2005) dollars 0.3 0.6 0.4 0.1 -0.1 Personal consumption expenditures: Current dollars 0.5 -0.1 0.1 0.0 0.4 Chained (2005) dollars 0.3 -0.1 0.2 0.1 0.2 Source: Bureau of Economic Analysis, US Department of Commerce. July, 2010 3.3 Pest Analysis of External Factors Affecting the Industry 3.31 Political Factors These includes legal and regulatory: elections, employment law, consumer protection, environmental regulations, industry-specific regulations, competitive regulations, inter-country relationships/attitudes, war, terrorism, political trends, governmental leadership, taxes, and government structures. Government tax and industry specific regulations are the major factors that can affect Avon Products. Different countries have different regulations with taxes. Political and legal systems of different countries have important implications for Avon Products. Sometimes, the political system changes quickly, throwing the company into crisis and at other hand, it evolve more slowly. 3.3.2 Economic Factors Economic growth trends (various countries), taxation, government spending levels, disposable income, job growth/unemployment, exchange rates, tariffs, inflation, consumer confidence index, import/export ratios, and production levels. Avon has experienced volatile growth, its said to largely depend on weather fluctuating economic conditions and disposable household income levels. A higher disposable income will definitely increase revenue. 3.3.3 Social Factors Age, gender, race, family size, lifestyle changes, population shifts, education, trends, fads, diversity, immigration/emigration, health, living standards, housing trends, fashion, attitudes to work, leisure activities, occupations, and earning capacity. Since Avon major source of Revenue is on Beauty products which is mainly used by women, the company stands the chance of increasing revenue all things being equal. A higher taste or lifestyle to substitute products like Mary Kay may affect the company revenue. 3.3.4 Technological Factors Inventions, new discoveries, research, energy uses/sources/fuels, communications, rates of obsolescence, health (pharmaceutical, equipment, etc.), manufacturing advances, information technology, internet, transportation, bio-tech, genetics, agri-tech, waste removal/recycling, and so on, all these and many more need to be improved upon continually. As technology advances, there is need to ensure compliance and engage in more research in an attempt to increase the quality of the products. A common error is to try and devise a single analysis to try and cover the entire history of a firm and an industry. Therefore, the company must keep the analysis of past developments separate from that of the present situation and future trends. 3.4 Porters five forces of Analysis Competition 3.4.1 Threat of new Entrants: Low Being a household name for some years, the threat of new entrants can be said to be low. Consumers who are serviced in this industry tend to stick with long and experienced 3.4.2 Threat of Substitutes: High There are several substitutes to Avon products by its competitors in the market. A slight change or below standard can push customers to buy other products. 3.4.3 Bargaining Powers of supplier: Low 3.4.4 Bargaining Power of Customer: Low Customers who are mainly women often dont mind price(s) as long as they have value for money spent. Rather than customers fixing price, Avon does. 3.4.5 Rivalry among Competing Firms: High This is really high. Mary Kay among several others is in high competition with Avon. 3.5 Summary Bargaining power of buyers Low Competitive Rivalry within an Industry High Threat of Substitute Products High Threat of new Entry- Low Low Bargaining power of suppliers Low 4. Economic Outlook 4.1 Global Outlook The companys operating performance has been strong in the past six months, and its key credit measurements are improving. Avon is expected to continue to have conservative stances with its liquidity and share repurchases. Avon has performed very well relative to its consumer products peer group and remains one of the best geographically positioned companies to benefit from emerging market growth over the next several years. The New York Company is in the midst of a restructuring that includes cutting jobs and trimming overhead. It has focused on recruiting independent sellers, as well as broadening its assortment of less-expensive items, including products under $5, to drive sales. It is also growing sales in emerging markets. Manufacturers of beauty products weathered the recession fairly well, due in large part to their vast product range. While demand for cosmetics stumbled some are considered essentials and were mostly impervious to the downturn. The economic recovery will push the industry back to steady growth, as improving disposable incomes allow consumers to spend more on nonessentials like makeup. Meanwhile, manufacturers will expand both their product lines and geographic reach to take advantage of new market opportunities  [4]  . 4.2 Regional Outlook Avon is on track to deliver strong quarterly growth, although the US market is likely to prove the exception to regional growth in view of the tough conditions there. The worlds leading direct sales cosmetic company increased revenue by 8 per cent for the first quarter in dollar terms, while the continuing weakness of the dollar will mean that revenues will rise by 5 per cent in local currencies. On a regional basis, Avon revenue is projected to increase mid-single digits and operating profit forecast to be up. Internationally, Latin Americas revenue is projected to increase at a double-digit rate and operating profit forecast to grow in line with or slightly ahead of revenue, reflecting a strong performance in both the Brazil and Argentina markets. Europes revenue and operating profit are expected to increase in the ranges of 10 per cent and 15 per cent, respectively. Growth in this region is continuing to focus on the central and eastern European markets. The Asia Pacific regions revenue is projected to advance at a double-digit rate, with operating profit expected to improve more than 25 per cent. 4.3 Local Outlook Avon attributes overall sales growth to being driven by sales of beauty products, which are expected to increase 11-13 per cent, including a double-digit increase in the US. It feels it is also a reflection of its successful new product launches and continuing commitment to invest significant resources to support its brand-building strategies. Also, driving sales is an expected double-digit increase in the number of active representatives. 4.4 Summary There is strong growth and improving profitability as the global outlook becomes Stable from Negative. 5. Ten-year pro forma forecast 5.1 Underlying Assumptions Avon had $650 million Agreement with Silpada. The company designs is the worlds largest and fastest-growing sterling silver jewellery home party company which is expected to generate revenue from 2015  [5]  . Focus on emerging markets such as Brazil, China, Colombia, Russia, Turkey, and Venezuela, aiming for high market share and brand recognition in these markets. The only positive regional revenue growth the company had been in the Latin America and China at 5.6% and 0.7%  [6]  . For example, China re-licensed Avon for direct-selling, which allowed Avons revenues from China to increase rapidly from 2006 to 2008. The total revenue from China rose from $212 million in 2006 to $353 million in 2009  [7]  . Similar situations may arise in Avons other emerging market segments. Increased cost of production and Companies are also focused on controlling their operating margins in order to maximize their profits. While advertising and commodity costs have been rising, efficient production has been useful in reducing margins. A takeover Rumour by LOreal expand in emerging markets, particularly in Latin America  [8]   First quarter for the year ended March 31st, 2010.  [9]  Avons net income was $43 million, a 64% decrease from Q1 FY 2009 net income of $117 million. The decrease was mainly caused by AVPs effective tax rate being a 66.1% due to the devaluation of Venezuelan currency. Excluding this negative impact, net income was actually $144 million. Total revenue increased 14% to $2.5 billion. The number of active representatives grew by 6% as the recessionary environment attracted many unemployed people to Avons independent selling business strategy. Additionally, the companys Beauty segment grew by 14%. Avon had mixed sales results internationally, as it had a 2% sales decline in North America, a 22% sales increase in Latin America, a 31% sales decrease in China, a 28% sales increase in Eastern Europe, and a 23% sales increase in Western Europe and Africa. The company spent $96 million on advertising a 23% increase from the same quarter last year. Second quarter for the year ended 30th June, 2010, Q2 FY 2010.  [10]  The companys Net Income was $167.6 million more than double the year-ago quarter value of $82.9 million. Net sales rose 8% to $2.68 billion. Sales in all of the companys product categories increased with 16% growth in perfume and 12% growth in color cosmetics. Avon increased advertising in the quarter to $97 million, up 19% from the prior year quarter. The company increased advertising mainly in Latin America. Geographically, Avons revenue increased 16% in Latin America from strength in Brazil and Mexico. Sales in North America remained flat. Important to note is Other Income for the quarter in review shows a deficit of usd 100m.  [11]   Third quarter for the year ended September 30th, 2010 Avons net income increased 7% to $167 million. The higher costs are due to advertising and weak sales from markets like china and Brazil. Net Revenue increased 4% to $2.66 billion, compared to $2.56 billion in the prior year quarter. The company benefited from higher sales in Latin America (8% growth) and Western Europe, the Middle East, and Africa (11% growth). However, sales in North America remained stagnant with a 2% decline in growth and sales in China fell by 30% as Avon tries to transition away from retail stores in the region in favor of a direct selling method that it uses in its other markets. Advertising costs increased 36% as the company promoted its fragrances as well as its two new product categories hair and acne  [12]  .

Tuesday, August 20, 2019

The Vietnam War: Defeating the US

The Vietnam War: Defeating the US Why did the Vietnam war happen? Why didnt we just back down?. I think that he United States could have won this war, with a mixture of better weapons usage, better moves, and better support from their home country, this could also have even been prevented. Before the war, Vietnam was a disputed territory. Many countries countrys in the past had taken Vietnam over, and after World War II, Vietnam was in the hands of France. Clearly, the Vietnamese wanted their own country, and their long history of being a colony prompted the oppressed people to fight for their independence in the French Indochina war. Ho Chi Minh, the leader of the Communist party, organized the Vietnamese independence movement, Viet Minh. Asked for support from America first, since that leader didnt want to use communism to free his people. The United States looked helping Ho Chi Minh gain his independence from France as a move against their own allies, they declined. It was only after Russia and China offered to help that Ho Chi Minh adopted communist ideals and wanted to make all of Vietnam communist. The Vietnam war started because communism was going to expand into Korea and eventually into other countrys. America didnt want that. If the United States had looked past its alliances and not helped another country gain its independence like we had gained ours so many years ago, this war would have been completely avoided. Unfortunately for the families of over 58, 000 soldiers, it wasnt. this began as early as 1954, the United States started sending financial and military aid to South Vietnam, hoping to stop the spread of communism. The flow of military advisors from 700 to over 14,000 built up steadily through John F Kennedys presidency, and after he was assassinated, Johnson escalated the war to the point of no return. American people were so scared of communism that they were willing to do anything to stop communism where it started. The people of the United States let Johnson build up a huge force in Vietnam, and he was also almost unanimously backed by congress. By the end of the war, Johnson was so ashamed that he didnt even try to run for reelection. If the Americans would have stopped and thought about wh at they were getting themselves into and not jumping right into it, we would be ok. In 1964, the event that all war hawks wanted happened. In the Gulf of Ton kin, several Viet Cong torpedo boats reportedly fired on a U.S. vessel. Even though the American ship sustained no damages, Johnson drafted the Gulf of Ton kin Resolution, which authorized him to use any force necessary to beat back the North Vietnamese. Congress never declared war or even directly authorized troops, but Johnson somehow got to declare it. Early in the War At first, Johnson didnt let the problem go into the air, because he was hoping to destroy Viet Cong. He used planes such as the B-52 bomber and the F-4 Phantom to try to win the war as quickly as possible. Unfortunately, the United States air power had many shortcomings. The F-4 Phantom was the latest and best technology out there during Vietnam War. Manufactured by McDonnell-Douglas, this plane was capable of multiple roles, as a dogfighter, bomber, recon, and support aircraft. But, the F-4 had its some problems. First, the engineers who desi gned it did not mount any type of gun on the F-4A through the F-4D, thinking that the Phantoms frightening compliment of missiles could take out any enemy threat. This wasnt the smarted move. Not having a gun made the dog-fighting role of the Phantom extremely hard, because the AIM-9 and AIM-7 missiles were not as effective at closer ranges against the enemy MIGs. Only after almost 2 years was the F-4E Phantom fitted with a 6-barrell gatling gun. Also, many pilots were not trained very well, only having 6 weeks of training as opposed to the normal 1-year. The B-52 Stratofortress was the largest bomber ever made at that time. We should have used it wisely There were also negative sides to the use of the B-52. During World War II, the allies could depend on destroying the industry of their enemy, eventually destroying its fighting power. The VC did not count on industry and big guns, but guerrilla tactics and small arms weapons. The U.S. also thought by using a lot of bombs and by using napalm, the enemy would be scared and finally give up. Both of tactics proved to be wrong. The bombings got the enemy angry and brought the North Vietnamese closer together, instead of its actual goal. Napalm was also bad mistake. By using a flammable jelly which consisted of gasoline and some other chemical to make it think, they burned up all of North Vietnam, the United States not only killed more people than enemies, but also made people think was this the right thing to do? Anything that Napalm touched burned for up to a week. Another type of bomb was dropped by the B-52s, this one containing a large amount of the deadly gas, Agent Orange. Millions of acres of jungle were destroyed and even more fields and paddies were poisoned. South Vietnamese farmers complained about the effect Agent Orange had on their rice paddies. Agent Orange was supposed to eliminate the Viet Cong s advantages of there hiding places, but it only turned the people we were fighting for against us even more. Agent Orange also hurt us to, many of the Veterans ended up getting sick, like cancer and other deadly sicknesses. The use of Agent Orange was perhaps one of the worst mistakes made in Vietnam. If we just thought ahead, and figuring out the consequences of using weapons such as napalm and Agent Orange, the U.S. could have won the Vietnam War, mostly through the use of air power. During the Vietnam War we dropped more bombs than in any other war, this would make you think that we should win because its easy. Sadly, ethical problems and lack of planning made it impossible to settle the war in the air, making the U.S. invade with ground forces. President Johnson chose General William C. Westmoreland to command the land forces. Westmoreland commanded over 500,300 troops at the high point of the war, and was still unable to defeat the Viet Cong. But there were many factors that contributed to our shocking defeat on the ground in Vietnam. The first and foremost was the difference in tactics. The Viet Cong was ruthless soldiers, who, even though sometimes poorly trained, fought with a lot of drive and pride. The Viet Cong used something called guerrilla tactics. They would get children, to join use babys as bait for booby traps, and other unethical things. These were a few deaths that the U.S. soldiers had. Also on the tactics side, the entire U.S. consisted of sea rch and destroy missions. Search and destroy missions involved a group patrol, (usually 15-30 soldiers), going out of the home territory and finding and killing the enemy. Unfortunately, the booby traps placed by the Viet Cong and the fact that they knew the land meant that they could hide well. They took advantage of that and so U.S. soldiers died a lot from that. If the United States only thought about what they were getting them selves into and realized the consequences then they would have probably not gotten involved. Either way I do believe that if we didnt help out the other country that, they would try to get back at us in a some way. But the amount of people that died, and the amount that got sick was really just unnecessary. But since we did get involved we should have just stuck with fighting in the air. That was our strength at the time and we should have taken advantage of it. Compassion in Medicine | Reflective Essay Compassion in Medicine | Reflective Essay Advancements in medical technology have given rise to medicalization, a process where ‘non-medical’ problems have become understood and treated as ‘medical’ issues.1 This potentially objectifies humans, leading to â€Å"deindividuation†2, where doctors identify patients by their disease or procedure. The distancing of doctor-patient relationships have been worsened by limited doctor-patient interactions.3 Humanization of medicine is critical to ensure patients receive adequate care because they are reliant on the doctors competence and good will.4 This is where the BH1002 module contributes to my development as a good doctor. It increases my awareness of patients’ needs and the complexities of the healthcare system. The essence of this module is encapsulated in three learning points: a) Professionalism; b) Communication in Doctor-patient relationships; and c) Patient safety. My role as a future doctor is to heal. Professionalism exemplifies the contract between society and medicine as it is the foundation of doctor-patient trust.5 In the BH1002 tutorials, I was exposed to three fundamental principles of professionalism, namely, the primacy of patient welfare, patient autonomy and social justice. Professionalism requires honesty with patients, empowering them to make informed medical decisions; it requires trust and having patients’ interests at heart; it involves equal distribution of healthcare resources to all patients.5 In my opinion, medical professionalism involves demonstrating humility and compassion. Modern medicine has established a culture defined by entitlement and conceit, and humility indicates weakness or false modesty.6 Having the confidence to tackle my insecurities is paramount to my development as a doctor. However, I am aware that self-confidence can develop into overconfidence as my level of clinical knowledge and skills increases. It can cause me to overestimate my capabilities, breeding incompetency and arrogance. As a future doctor, I strive to remain grounded and be accountable for my blunders. I will avoid finger-pointing when mistakes occur. Being humble makes me mindful of the limits of my knowledge, allowing me to recognize opportunities for improvement. I will consider things from my patient’s perspective, prioritizing the well-being of my patients. Humility and confidence are not mutually exclusive.7 To strike a balance, I will constantly evaluate myself in clinical encounters. Through introspection, I can work towards being a more gracious person. I understand that when I am tired, I may have a temporary lapse in humility and be rude to someone. In response, I will take time to apologize sincerely, fostering better work dynamics in the medical setting. Compassion is an important aspect of medical professionalism. It involves both empathy and the desire to improve the current situation. The Society for General Internal Medicine describes empathy as â€Å"the act of correctly acknowledging the emotional state of another without experiencing that state oneself.†8 In this module, I was taught to strive for detachment with my patients to ensure that my feelings do not hinder the quality of care I provide.8 Nonetheless, it is essential to be sufficiently vulnerable to my patient’s suffering. When my attention is focused on my patients, they will be able to feel that I care. In contrast, being emotionally-detached could be interpreted as being indifferent, increasing their suffering due to the lack of understanding. A study on the effect of forty seconds of compassion on patient anxiety noted, â€Å"The enhanced compassion segment was †¦ effective in decreasing viewers anxiety†9. Compassion builds trust between the doctor and patients, encouraging them to recall and disclose significant details about their conditions.8 Increased awareness of the patient’s situation allows for more accurate diagnosis and effective personalization of treatments, improving the quality of care.8 Patient satisfaction is increased, enhancing the doctor-patient relationship. I strive to exhibit medical professionalism by being compassionate. As a future doctor, I am responsible for the welfare of my patients. Having compassion will make me attentive to their needs. I can understand the situation from their perspective, and think about how I can ease their suffering. Consequently, my patients will not have to face their difficulties alone. The doctor-patient relationship is a keystone of care. Built on trust and compliance, it exists when a doctor serves a patient’s medical needs, providing support and healing.10 There were two key reasons taught on why effective communication is crucial: a) provision of quality care; and b) medicine adherence. I believe patients benefit most when there is mutual trust and respect – doctors set aside time to listen to their patients; patients provide information about their medical condition to the best of their ability and comply with prescriptions. This can only be achieved with effective communication. In the provision of better healthcare, it is important to focus on the medical interview between the doctor and patient. This is the main medium through which doctors gather information about the patient, make diagnoses and develop the doctor-patient relationship.3 During the tutorials, I was introduced to a famous painting, The Doctor by Fildes. The painting exemplifies the qualities of an ideal doctor. Despite the inadequacy of medical technology, and thus inability to save the patient, he remains by the patient’s bedside, providing reassurance through his presence. This is a huge contrast with the modern physician, who, because of the large number of patients to see every day11, is often unable to set aside time to stay by the patient’s side. In his book, Being Mortal: Medicine and What Matters in the End, Gawande laments the deterioration of care in the medical setting. He attributes it to the shift in focus to curing diseases quickly using modern technology, highlighting that â€Å"fast, solution-oriented care accounts for approximately one-quarter of Medicare expenditures†11. Moreover, the time spent on write-ups is threefold the time spent in direct contact with the patient12. This means that little time is spent on communication with the patient. For this reason, patients feel neglected and even more miserable when doctors are unable to listen to their emotional needs and address their concerns. What I wanted †¦ was a doctor †¦ who understood that a conversation was as important as a prescription; a doctor to whom healing mattered as much as state-of-the-art surgery did. What I was looking for †¦ was a doctor who is able to slow down, aware of the dividends not just for patients but for herself and for the system.11 In the introduction to the course, I was taught that doctors have an ethical obligation to prioritize the best interests of the patient. This means alleviating their suffering and minimizing patient dissatisfaction. When doctors take the time to listen carefully, the quality of information obtained increases, enabling a more accurate diagnosis to be made.3 In mastering communication skills, I can clearly explain my patient’s situation, preventing misunderstandings that may occur due to the lack of understanding of â€Å"basic health ideas, medical terms or medical information†13. I can provide emotional reassurance to those involved, facilitating the process of healing and enhancing the doctor-patient relationship. Medicine adherence refers to whether patients follow the agreed recommendations and whether they take their medication for the entire duration.14 Effective communication is the major determinant of compliance.15 Doctors struggle with communicating information effectively, as seen in a study that reported, â€Å"40-80 percent of the medical information patients receive is forgotten immediately and nearly half of the information retained is incorrect†15. In this module, I was taught the teach-back method to improve medicine adherence, which relies heavily on communicating information to patients in a way that is easily understood. In teach-back, patients are asked to describe the information taught. This involves them in prescription decisions and serves as confirmation that they understand what has been explained, such as the prescribed dosage of their medication. Patients can then make informed decisions regarding their use of medicines. By engaging patients in their care, they are more likely to comply with the prescriptions, leading to a higher quality of life and higher satisfaction.14 As a future doctor, I strongly believe that patients have a right to make decisions in regard to their health. This means that if patients refuse to take the prescribed treatment, that choice must be an informed one; if they accept the recommendation, I am responsible for facilitating the appropriate adherence to optimize the efficacy of treatment and reduce risk of side effects. Using what I learnt, as well as the â€Å"SPIKES† model detailed in WHO Multi-professional Patient Safety Curriculum Guide16, I will provide uninterrupted time for patients to share their concerns and ask questions about their conditions. This will help me understand my patients’ beliefs and assure them that I am listening. After which, I will provide the necessary information, in a comprehensive manner, using the teach-back method to check their understanding. This will facilitate shared-decision making, where patients can effectively voice concerns about aspects of the treatment they disagree with. This allows me to tackle the issue of limited health literacy of patients and negotiate a treatment they are agreeable with. A large proportion of the BH1002 module was spent discussing patient safety. I was exposed to the idea of human limits and reasons why healthcare systems fail. My greatest takeaway was being constantly reminded that doctors are not infallible. In fact, great doctors are people who expect errors to occur and take measures to prevent them before these errors can happen. Humans have limitations that can predispose them to error. Through the lectures, I learnt about memory constraints, confirmation bias in perception and selective vision. The recalled memory is reconstructed, changing according to what we perceive; we tend to seek evidence to support our decisions, even if the decision may not be correct; we do not notice when something unexpected enters our field of vision, especially when we are focused on something else. These cause difficulty multi-tasking and recalling detailed information quickly15, creating room for error. Now that I am aware of these limits, I will put in greater effort to reduce the impact human limits have on my patients’ health. I will use writing aids, noting important information immediately, reducing the reliance on human memory. This also removes the uncertainty that I could have remembered the wrong details. I believe this habit needs to be cultivated while I am a medical student. Therefore, I have begun with the lectures I attend, jotting down points raised by lecturers and reviewing them for greater understanding of the content taught. To reduce the risk of confirmation bias, I will make sure to gather information from reliable sources, analyze the data carefully before reaching a conclusion, instead of drawing a conclusion before finding evidence that tally with my opinion. In a medical practice study conducted in 2000, To Err Is Human: Building a Safer Health System, it is emphasized that to assure patients that they are safe from accidental injury, concerted effort by all professionals is required to â€Å"break down traditional clinical boundaries, the culture of blame, and systematically design safety into processes of care†.17 There are several reasons why healthcare systems fail. First would be the traditional intolerance for error in the medical setting. Doctors are held personally accountable even if the error was systems-based and beyond their control. The medical culture of blaming encourages doctors to underreport errors out of fear of disciplinary measures.18 The BH1002 module taught the importance of sharing the burden of guilt. If a doctor makes a mistake, sharing creates opportunities for everyone to review the problem objectively. Improvements can then be made to existing systems to prevent a repeat of the same mistake. I learnt about the â€Å"Swiss cheese model of system accidents†. This model compares the different levels on which mistakes occur with slices of cheese. Each slice represents a layer of defense against potential errors. In the real world, each slice has holes in different places, each representing a loophole. A catastrophe will occur when the holes align to permit an opportunity for accidents, directly bringing patients in contact with hazards.19 These lapses in defense arise from two types of errors. Active errors are unsafe behaviors committed by people that lead directly to a given error. Latent errors are errors that remain dormant in the system until ‘triggered’ by other events. These occur further away from the action itself, such as flaws in the healthcare organization or faults in the equipment used. Active errors are often unpredictable whereas latent errors can be prevented. The persons-approach, which focuses solely on active errors and individual blame, is therefore of limited benefit because it deals with errors only after they occur. In contrast, the systems-approach revolves around the idea that errors are to be expected and designs a resilient system to reduce the risk of incidence of error before it happens. The systems-approach is important to my development as a good doctor. It reminds me of the need to adhere to standard operating procedures in the medical setting. Simple practices such as hand hygiene can reduce the risk of spreading infections among patients. I understand that patient handovers are an integral part of the healthcare system. There are an average of 50-100 steps between the doctor’s decision to order a medicine and the delivery of the medicine to the patient, causing an overall 39% chance of error.20 I will do my part by making my case notes comprehensible and legible to prevent miscommunication between doctors. I will clarify expectations before undertaking any tasks and consult my superiors should I be unsure of any issues. When reporting critical laboratory results, I will use the read-back method, noting and correcting any discrepancies to ensure the relayed information is accurate. This will reduce the risk of harm brought to the patient. The healthcare environment is a very complicated one. In the beginning, I was fearful of the rigid and complicated hierarchies that exist. The BH1002 module has equipped me with the necessary knowledge of what it takes to be a good doctor, as well as how I can understand my patients better and ensure their safety. I believe being accountable for my actions is the best way to exhibit professionalism and help people. I look forward to overcoming the trials I will face as a doctor. I hope to become a doctor who can serve my patients and peers well, by providing quality care and becoming a pillar of support.

Monday, August 19, 2019

Benin Art in Museums and Galleries Essay -- Africa

The display of Benin art in museum and galleries reflect the attitudes and perceptions of Europeans towards non-western artefacts, especially African. Thus as European attitudes change towards non-western art since the discovery of Benin art in 1897, Benin art has been revaluated and re-categorised. Initially there was a great deal of debate about Benin art and its display, as it did not equate with the perceptions then held about Africa. Until the British conquest of Benin in 1897, little was known about Benin and its culture apart from brief interaction with other Europeans in the sixteenth century. The perception of Africa was of a primitive, savage and uncivilised land, full of ‘abuses and fetishes and idolatries’, (Hodgkin, 1975, p33). Therefore, when the British invaded Benin they treated any artefacts they found as ‘war booty’ (Woods, 2008, p30) and sold anything of any value to pay for the expedition. They removed artefacts and artwork without recording any contextual evidence of form or function. These ideas are evident in the photographs in figures 1.10 on page 31, 2.2 on page 50 in Cultural Encounters (AA100, Book 3) and Plate 3.1.14 in the Illustration Book: Plates for Book 3 and 4 where artefacts are bundled into piles with centralised whit e figures suggesting only British triumph (Loftus, 2008). The ‘clever workmanship’ (Gallewey, 1893b, p37) and ‘delicacy of detail’ (Bacon, 1897, p39) attest to the quality of the artwork and the subsequent bidding by rival museums and galleries for the pieces did not prevent the perception that Africa, and thus Benin, as being barbaric and primitive. The debate was how such a barbaric society could produce such sophisticated artwork. The quality of the Benin bronzes, based on... ... Milton Keynes, The Open University, pp. 45-58 Mackie, R. (2008), ‘The Art of the Benin: Changing Relations between Europe and Africa I: The conquest of the Benin in the 1890’s’, in Brown, R (ed.), Cultural Encounters (AA100 Book3), Milton Keynes, The Open University, pp. 16-32 Pike, J. (2008), ‘Cultural Encounters and Cultural Exemptions’, in Brown, R (ed.), Cultural Encounters (AA100 Book3), Milton Keynes, The Open University, pp. 90-122 Wood, P (2008), ‘The Art of the Benin: Changing Relations between Europe and Africa II: The Benin bronzes and Modern Art’, in Brown, R (ed.), Cultural Encounters (AA100 Book3), Milton Keynes, The Open University, pp.58-78 Woods, K (2008), ‘The Art of the Benin: Changing Relations between Europe and Africa I: The Art of the Benin’, in Brown, R (ed.), Cultural Encounters (AA100 Book3), Milton Keynes, The Open University, pp.4-16

William Shakespeares The Taming of the Shrew Essay -- Shakespeare Tam

William Shakespeare's The Taming of the Shrew In the beginning of â€Å"The Taming of the Shrew†, some say Shakespeare portrays Katherina as a very shrewish figure. Others may argue that she is not shrewish but just a very strong willed person. At the end of the play some people say she is transformed into a very kind and gentle person, while again others will argue that she is not â€Å"tamed† but just putting on an act to â€Å"show up† her younger sister Bianca, whom has always been more beautiful and charming. Kate is â€Å"like a wasp, like a foal, like foal that kicks from his halter; pert, quick and determined, but full of good heart.† 1. This statement made by one author, shows clearly that he does not see her as shrew-like, even at the beginning of the play. The same author states that at the end of the play she has not really transformed, rather she has just fallen in love with Petruchio, in essence she is free from torment because she is no longer seen as the shrew.   Ã‚  Ã‚  Ã‚  Ã‚  In the beginning of the play Kate is â€Å"consistently in opposition to everything around her†2, meanwhile â€Å"Bianca obeys so gently and with such sweet submission that it is obvious why she is Baptista’s favorite daughter†2. In the end of the play, the roles switch and Katherina is submissive to every word of Petruchio and Bianca resists the commands of her new husband.   Ã‚  Ã‚  Ã‚  Ã‚  Kate’s first reaction to Petruchio, her â€Å"mad wooer†, is self-pity, and even her father feels that his treatment of her would â€Å"vex a saint†. He takes her away from the home she is used to, with servants and maids to wait on her hand and foot, to the country. There she is away from the luxurious town life and is cold, hungry and tired. She somewhat learns to watch her temper and obey Petruchio so that he will feed her so she can survive peacefully rather than miserably. I believe that his method of taming her is not cruel yet very effective. He shows her that she can get much farther and live life a lot happier if she is nice and â€Å"entreats† him rather than fighting him.   Ã‚  Ã‚  Ã‚  Ã‚  One author (pattern in carpet) says that Shakespeare sees Katherine and Petruchio as in love at first sight. He says that their fights are partly like a game and partly a matter of egoism. He sees Katherine as â€Å"testing† Petruchio making sure he is â€Å"man† enough to put up with the worst of her and prove to be the husband she requires. Petruchio accept... ...y. She may be submissive to him, but at the same time, he is just as submissive to her. I think that he didn’t only tame her, but she tamed and controls him by craft and not violence. Katherina is not the only one in the play to undergo a transformation. Petruchio, in the beginning went to woo Katherina only for money. He was offered a dowry by Seignior Baptista to â€Å"get rid of† Kate so he could wed his younger daughter Bianca to one of her many suitors. By the end of the play, it is made clear that Petruchio too changed and had fallen in love with Kate. The relationship that they have at the end of the play is truly love. They both are willing to change to make each other happy and they both try in every way possible to make peace in their family. The ironic part of the play is that they both think that they have control over the other one.   Ã‚  Ã‚  Ã‚  Ã‚  All in all Katherina undergoes a complete metamorphosis from the beginning of the play to the end of the play. She starts out a girl, acting like foal trying to kick free from her harness and ends up a submissive, sweet, gentle and kind woman, whom is controlled yet, controls her husband Petruchio, whom she ends up loving dearly. William Shakespeare's The Taming of the Shrew Essay -- Shakespeare Tam William Shakespeare's The Taming of the Shrew In the beginning of â€Å"The Taming of the Shrew†, some say Shakespeare portrays Katherina as a very shrewish figure. Others may argue that she is not shrewish but just a very strong willed person. At the end of the play some people say she is transformed into a very kind and gentle person, while again others will argue that she is not â€Å"tamed† but just putting on an act to â€Å"show up† her younger sister Bianca, whom has always been more beautiful and charming. Kate is â€Å"like a wasp, like a foal, like foal that kicks from his halter; pert, quick and determined, but full of good heart.† 1. This statement made by one author, shows clearly that he does not see her as shrew-like, even at the beginning of the play. The same author states that at the end of the play she has not really transformed, rather she has just fallen in love with Petruchio, in essence she is free from torment because she is no longer seen as the shrew.   Ã‚  Ã‚  Ã‚  Ã‚  In the beginning of the play Kate is â€Å"consistently in opposition to everything around her†2, meanwhile â€Å"Bianca obeys so gently and with such sweet submission that it is obvious why she is Baptista’s favorite daughter†2. In the end of the play, the roles switch and Katherina is submissive to every word of Petruchio and Bianca resists the commands of her new husband.   Ã‚  Ã‚  Ã‚  Ã‚  Kate’s first reaction to Petruchio, her â€Å"mad wooer†, is self-pity, and even her father feels that his treatment of her would â€Å"vex a saint†. He takes her away from the home she is used to, with servants and maids to wait on her hand and foot, to the country. There she is away from the luxurious town life and is cold, hungry and tired. She somewhat learns to watch her temper and obey Petruchio so that he will feed her so she can survive peacefully rather than miserably. I believe that his method of taming her is not cruel yet very effective. He shows her that she can get much farther and live life a lot happier if she is nice and â€Å"entreats† him rather than fighting him.   Ã‚  Ã‚  Ã‚  Ã‚  One author (pattern in carpet) says that Shakespeare sees Katherine and Petruchio as in love at first sight. He says that their fights are partly like a game and partly a matter of egoism. He sees Katherine as â€Å"testing† Petruchio making sure he is â€Å"man† enough to put up with the worst of her and prove to be the husband she requires. Petruchio accept... ...y. She may be submissive to him, but at the same time, he is just as submissive to her. I think that he didn’t only tame her, but she tamed and controls him by craft and not violence. Katherina is not the only one in the play to undergo a transformation. Petruchio, in the beginning went to woo Katherina only for money. He was offered a dowry by Seignior Baptista to â€Å"get rid of† Kate so he could wed his younger daughter Bianca to one of her many suitors. By the end of the play, it is made clear that Petruchio too changed and had fallen in love with Kate. The relationship that they have at the end of the play is truly love. They both are willing to change to make each other happy and they both try in every way possible to make peace in their family. The ironic part of the play is that they both think that they have control over the other one.   Ã‚  Ã‚  Ã‚  Ã‚  All in all Katherina undergoes a complete metamorphosis from the beginning of the play to the end of the play. She starts out a girl, acting like foal trying to kick free from her harness and ends up a submissive, sweet, gentle and kind woman, whom is controlled yet, controls her husband Petruchio, whom she ends up loving dearly.

Sunday, August 18, 2019

Physician-assisted Suicide is Murder Essay -- Euthanasia Essay

Jeanette Hall once had the desire to die; a desire so strong, she even asked her doctor for help. Jeanette lives in Oregon, where assisted suicide is legal. On July 17, 2000, Jeanette was rushed to the Portland hospital only to be given a maximum time of survival: six months. She had been diagnosed with an inoperable form of colon cancer. Jeanette had a fear of losing her job, not being able to care for her loved ones, paying hospital bills, and suffering. It was her choice to die and was prepared to reject chemotherapy and radiation, but thankfully, Jeanette’s doctor, Dr. Kenneth Stevens, encouraged her to fight. Jeanette claims, â€Å"If he [Dr. Stevens] believed in physician-assisted suicide, I would not be here 13 years later to thank him, I would be dead† (Hall 1). Today, Jeanette is alive, happy, and healthy and speaks out against legalization, but because of the current legalization of physician-assisted suicide, she barely survived. Physician-assisted suicide and euthanasia are similar in the fact that they end lives of terminally ill patients, but they vary on where they are legalized. In 1997, the U.S. Supreme Court ruled that there is no constitutionally protected right to physician-assisted suicide but left it to the individual states to regulate physician-assisted death (Ardelt 1). Although states still have the option to legalize assisted suicide, the federal government has made euthanasia illegal in every state. Euthanasia is only legal in Belgium and the Netherlands (Somerville 1). Euthanasia refers to the practice of ending the life of another person to relieve pain and suffering and is usually performed by a doctor. Legal in Montana, Oregon, Vermont, and Washington to terminal adults, physician-assisted su... ...s, 21 Jan. 2011. Web. 20 Feb. 2014. Rockett, Barbara. "Physician-assisted Suicide "in Direct Conflict" with Doctor's Role. "National Rights To Life News. National Rights to Life News, 1 Aug. 2012. Web. 10 Feb. 2014. Saad, Lydia. "U.S. Support for Euthanasia Hinges on How It's Described." U.S. Support for Euthanasia Hinges on How It's Described. Gallup, 29 May 2013. Web. 10 Feb. 2014. Somerville, Margaret. "What Would We Lose by Legalising Euthanasia?" ABC.net. American Proadcasting Corporation, 24 May 2013. Web. 24 Feb. 2014. "Sunday Dialogue: Choosing How We Die." The New York Times. The New York Times, 30 Mar. 2013. Web. 24 Feb. 2014. Swarte, Nikki B. "Effects of Euthanasia on the Bereaved Family and Friends: A Cross Sectional Study." Home. BMJ, 17 June 2003. Web. 10 Feb. 2014. "The Impact of Euthanasia on Society." Home. N.p., n.d. Web. 10 Feb. 2014.

Saturday, August 17, 2019

Porphyria’s Lover Analysis

Porphyria’s Lover by Robert Browning – An Analysis The finest woks of Browning endeavor to explain the mechanics of human psychology. The motions of love, hate, passion, instinct, violence, desire, poverty, violence, and sex and sensuousness are raised from the dead in his poetry with a striking virility and some are even introduced with a remarkable brilliance. Thanks to the changes wrought by the Industrial Revolution, so many people living in such close quarters, poverty, violence, and sex became part of everyday life.The absence of family and community ties meant newfound personal independence; it also meant the loss of a social safety net. The mid-nineteenth century also saw the rapid growth of newspapers, which functioned not as the current-events journals of today but as scandal sheets, filled with stories of violence and carnality essay writer program. Hurrying pedestrians, bustling shops, and brand-new goods filled the streets, and individuals had to take in mi llions of separate perceptions a minute.The resulting over stimulation led, according to many theorists, to a sort of numbness. Notably many writers now felt that in order to provoke an emotional reaction they had to compete with the turmoils and excitements of everyday life had to shock their audience in ever more novel and sensational ways. Thus violence also became a sort of aesthetic choice for many creative people. Browning can be charged of also employing violence as a tool for evoking aesthetic brilliance but this is only at the superficial level.Because when it comes to the use of violence in his poems we find them as close to reality as reality itself. His poems show us the human passions in flesh and blood and he was not going to be one who denied the presence of violence as a potent human passion or one who presented it as something out of proportion just to create sensation. His incorporation of violence with other human passions was real just and fully understandable. M any of Browning's more disturbing poems, including â€Å"Porphyria's Lover† and â€Å"My Last Duchess,† reflect this notion.In his poem â€Å"Porphyria’s Lover† we find Browning at his best. The poem is a love poem†¦ but has a lot more to offer than just the bright sunny side of love. For Browning love was a passion, which had its destructive side as well. But this did not in anyway lessen or tarnish its reputation as being the purest emotion. In fact the destruction that mostly love brought on the characters of Browning’s poems was mostly due to other reasons like violence, may be.Porphyria's Lover also demonstrates several of Robert Browning's defining characteristics as a poet. It contains his criticism towards the beliefs and practices of self-restraint and his traditional use of dramatic monologue to expose a single character's personality, which in turn often provides an additional depth to his works in coordination with his use of unpoe tic language. Also taking into account the author's own personal experiences with his wife, the poem can also be perceived as a representation of the development of their relationship.Browning's criticism of the idea of self-restraint is evident throughout the poem â€Å"Porphyria's Lover† as it was shown in the internal debates both characters underwent as they decided whether or not they should consummate the love between them. In Robert Browning's dramatic monologue, â€Å"Porphyria's Lover,† the love-stricken frustrations of a nameless speaker end in a passionate, annihilating response to society's scrutiny towards human sensuality.Cleverly juxtaposing Porphyria's innocent femininity and her sexual transgression, Browning succeeds in displaying society's contradictory embrace of morality next to its rejection of sensual pleasure. In an ironically tranquil domestic setting, warm comfort and affection come to reveal burning emotional perversions within confining soci al structures. The speaker's violent display of passion ends not with external condemnation, but with the matter-of-fact sense of a duty fulfilled.Porphyria's lover sits next to his murdered love without any regretful aftermath or consequence; from the narrator's viewpoint, a perception wholly distorted by the forced internalization of his feelings for Porphyria, not even the ultimate hand of God can rob him the serenity of a moment free from judgment. Porphyria’s Lover is his first dramatic monologue in which we are witness to the union of two lovers. This union, as the poem reaches its end, culminates in to a unique eternal nirvana.Browning's presentation of an unreliable narrator is necessarily so, for in the ironically ordinary setting of Victorian simplicity, the speaker's insanity is justified and accounted for. With traditional notions of nature's wrath and God's omnipotence framing the start and finish of the scene, Browning employs the narration's natural poetic flow in order to heighten the blow of the unexpectedly unorthodox turn of events. The speaker's great passion comes to parallel that of God, nature, and ultimately, social expectations, thus embodying the force of the â€Å"sullen wind† (Line 2) itself.Moreover the very beginning of the poem shows a setting where the nature is presented in wrath and fury- violence marks its presence from the very onset. This is in fact a sign of forces other than ‘love’ at work. As the young goddess is shown gliding across to meet her lover, the forces of nature rage around. They represent the various odds going against the two lovers. The use of nature as an opposing force by the master poet is a splendid technique. The reason being only nature in its enormity would have been potent enough to match the magnanimous stature of love.And Browning did want to convey this message across that despite its pure magnanimity love was overshadowed and forced to change its direction because of o ther forces. And the consequences of such changes though ending up in the final victory of love did cast rather painful shadows. The first line of the poem, ‘The rain set early in tonight,’ is indicative of the fact that there was something that was not right. Something that was unusual. Something that was just not befitting the sacredness of the meeting of the two lovers.The very word ‘early’ provides that desired effect and the reader at once realizes the inevitability of fate. The word also signifies that there was a certain degree of expectation and hope; that the rain would set in late at some other expected time. The feeling of hope that things might have worked the way love wanted them to! In the next line the use of ‘sullen’ is actually the word that cements the fact that there are opposing forces working against love. Moreover the sheer potency that the force of wind represents shows the odds that the passion of love is up against.Even though the reader has no idea what the poem is going to bring but the mention of the force of wind is enough to make us realize that there is s tension from the very outset. The whole feeling is further substantiated by the word ‘vex’ in the third line. More over water symbolizes femininity and the line, ‘and did its worst to vex the lake’ shows that Porphyria was made to face the worst possible odds. Just like the wind tore across the elm tops and tried its utmost to disturb the waters†¦ so did the forces of fate tried their best to stop her from meeting her lover.Browning grants certain credibility to the narrowness of the speaker's viewpoint in that it displays the most extreme result of lifelong subservience to the world's own confining expectations. Introducing nature's unpredictability at the onset of the poem, Browning suggests the detrimental effect of an outside force and foreshadows the speaker's equally spiteful gesture: â€Å"It tore the elm-tops down for spite, / And did its worst to vex the lake: / I listened with heart fit to break† (3-5).Here the speaker muses about his apparent powerlessness to weather's force, the symbolic obstacle of the outside world that keeps Porphyria away. The next line is the point where very cleverly the poet manages to change the focus of attention of the reader to the lover without losing any of the effect that the imagery and settings has created so far†¦ ‘I listened with heart fit to break. ’ This line is indicative of another thing and that is that the lover was waiting desperately and has reached a certain degree of impatience when his beloved enters the sordid cottage.The room where the lover is waiting also signifies a certain level of pathos that is underlying throughout the poem. The next few lines are simply drenched in love and tenderness that the lover has for Porphyria in these pathos-ridden surroundings. First the use of the word ‘straightâ €™ shows the level of devotion the two lovers have. It shows how keenly and decisively the poet was waiting for her that he noticed every single detail- as how she came in straight to him and how dearly Porphyria wanted to meet him. The next line is simply fantastic in its construction as it shows the love between the two in its totality. She shut the cold out and the storm,’ The poet does not use the word of door anywhere though it is understood that she must have shut the door when she came in. But does this imply that before she came the doors were open. I would not agree to that; but rather it signifies the fact that the sheer presence of Porphyria had barged out the cold, dreariness and the ‘storm’ – the storm here carries dual meaning of one that was raging outside and the other one that was the barrage of questions twisting and swirling in the mind of the lover.Thus her arrival had brought to peace the storm outside and the storm inside; or to p ut it in more appropriate terms the lover no longer cared for the storm outside as the storm inside him had been pacified by her person. Further as the poem proceeds we realize more of the purity in the love of the two characters. Porphyria kneels down and all the grim shadows of uncertainty and confusion fade away†¦ her sheer presence had provided the lover with all the warmth he needed to bring him back to life. The line is suggestive of a motherly feeling especially as well; the word ‘warm’ marks the motherly essence in the love.The motherly feeling here is presented in the broader sense of the word, as one of selfless love. Further more the use of this word also amplifies the fact that her motherly tenderness for her lover had endowed upon the dreary cottage a home like aura. Browning is a master of senses. At his best he is like a painter who uses simple actions, simple images, and everyday feelings to represent vaulting passions and towering emotions. In the next lines that follow, we find the poet using simple images of Porphyria to display her sensuous facet or to be more exact her feminine element ‘Which done, she rose, and from her form’These lines present a beautiful scene of a young maiden getting up. Now the impression one gets from these lines are those of a young girl standing up with her slender physique, her chiseled limbs, and her proud manner in which she carries herself. All the actions that follow are multifarious in their implications. For one they show a young girl going through motions that are indeed a compliment to her physique ‘Withdrew the dripping cloak and shawl,’ A young girl taking off her cloak and shawl would be going through the motions that would amplify her beauty in a very sensuous manner.Moreover they also show that the girl is absolutely at ease with her beloved meaning there by that she felt completely at home. Furthermore the way in which she takes off her gloves and then her hat†¦ all show that she meant to spend some time and was not in a rush and that she felt comfortable with her lover. And then finally after done with all that she sat by his side. Thus Browning’s genius is evident here, as he has used simple actions to highlight two different facets that fully substantiate the feeling of love between the two characters- one of sensuousness and the other of trust and purity.Love is a strange emotion. In fact it is one of the most puzzling emotions ever. And yet it is the simplest. Considered in its entirety it is an insatiable desire for satiation, an ever increasing thirst for more and yet it gives you that little joy that is suffice enough to keep you going for a life time, it fills you with that unique pleasure which though lasts for a moment but leaves you with an ecstasy, so full and complete. ‘And, last, she sat down by my side’ These lines are followed by remarkable lines that exude the aura of such passionate and tre mendous love.From the moment she sat by his side we find a strange tinge of sensuousness amalgamate itself with the tone of love so dominating in the whole poem. Porphyria sat beside her lover just like a child snuggles beside his mother. She could feel the same calm and repose that a child feels at the side of his mother. But from here starts the strange union of sense with feelings, of adoration with desires†¦ as she reaches out to her lover and finds him not responding to her, she at once realizes that he was going through the motions of that emotion which a child encounters when after getting noticed by his mother he wants to be pampered. She put my arm about her waist, And made her smooth white shoulder bare,’ Paradoxically, the warmth of Porphyria's love appears to the narrator to be so temporary that it incites his own predominant passion. Innocently seeking to comfort her afflicted lover, Porphyria forces him to embrace her and makes â€Å"her smooth white shoul der bare† (17). Abruptly, Browning's scene of chilling weather interrupted by warm companionship becomes a picture of overt sexual expression amidst the cottage's roaring fire.The initial presentation of traditional domesticity, a comforting shelter from a raging storm, turns quickly now to unstoppable, passionate pace. These lines that follow are of one of the most critical nature as they are hinging on the two extremes of love and physicality. A little turn towards either could make a complete mess of the scene, a total collapse of the expression, and a break in the rhythm. But this juncture shows us Browning in his full splendor. This is the point that distinguishes him.Like a seasoned doctor he carries out the dissection of the emotions, bringing forth the two elements of love and physicality in complete balance and striking fusion. Porphyria’s action of putting her arms around his waist is indicative of the trust she had on him. But then the very next line is maste rfully interwoven in this aura and presents a picture of conditioned yet subtle lure. She bares her shoulder before her lover. Now the use of a bare shoulder is one of the most intelligent symbols to represent sensuousness as a bare shoulder has a very unique shape.It is ‘smooth’ and ‘white’, and moreover it has a ‘curving shape with soft flesh’ around it. Now such a physical image is enticing because it incorporates in itself strong feminine quality as the ‘curves and soft smooth flesh’ speak of the untold story about the girl†¦! Illicit sex out of wedlock presented a major concern for Victorian society; the famous Victorian â€Å"prudery† constituted only a backlash to what was in fact a popular obsession with the theme: the newspapers of the day reveled in stories about prostitutes and unwed mothers.Here, however, in â€Å"Porphyria's Lover,† sex appears as something natural, acceptable, almost wholesome: Porp hyria's girlishness and affection take prominence over any hints of immorality. The odyssey continues in this land of strong passion of love and we find the lines heightening in the physical imagery showing love in its full splendor. Porphyria made her lover lay his cheek on her bare shoulders and let her hair fall loosely around †¦This whole image speaks volumes about the balance in the motions of love that the two lovers had. To add the final touches to this fine picture of perfect love Porphyria softly re-confesses her love for the young man. Here brilliantly the poet explains the feelings of the young lady as she expressed her love for her lover †¦ by using the word ‘murmuring’, Browning is hinting to the eventual femininity that underlines her heightened feelings. She is after all a girl whose vaulting passions are tamed down by her femininity.The poet speaks out the lovers mind here as well, saying that he perceived this softness in confession to be the cooing down of her feminine self in the face of opposition from ‘pride, and vainer ties’, instead of giving herself to him in the powerful flow of her emotions. But this at no point suggests that the lover had any grievance or doubt on her love for him. Thus these lines points out the basic feminine psyche, that a girl is basically weak when it comes to facing the world but this in no way suggests that her passions are not strong enough.And moreover they also hint at the Victorian society’s respect for hollow ideals like ‘pride’. Browning's poem cannot be seen merely as a character analysis of a nameless speaker; its events frame not only the speaker's apparent insanity but the primary source of his distorted emotions. The narrator's own â€Å"struggling passion† (23) impedes his ability to think and act in a way that society views appropriate; yet, paradoxically, it is society's limited notion of what is appropriate that kindles the ultimatel y fatal fire of his passionate endeavor.The next few lines are splendid example of Browning’s genius as the lover answers his own views about the femininity of her beloved, prevailing over her passion with the realization that her passion had prevailed at least that night as she came gliding through the rain and thunder with in and without to her lover. The whole notion of his beloved coming to him despite the unfavorable odds makes him feel proud of her and the way Browning conveys this notion also reminds the reader of the typical male psyche! ‘Happy and proud; at last I knew Porphyria worshiped me†¦. The lover feels a strange sense of relief as if he has regained a sense of surety that he stills possess his possession†¦ so much typical of the male psyche. Now we enter the point of debate where the love of the lover is rattled by the conflict that starts to grow in his heart. This line of Browning is so violent as it is filled with all the conflict, anguish, fear, disturbance, which one can imagine ‘That moment she was mine, mine, fair, Perfectly pure and good:’ The line is filled with a strange amalgam of relief, achievement, anguish, and fear.The first two words ‘that moment’ have been very dexterously placed and they fulcrumize the two extremes of anguish and relief†¦ as if something that is there and one feels so relaxed and then the very next moment the heart is gripped by the fear that will it be there the next moment. So fighting it out in the middle the lover finally resolves to eternalize that moment when she is there with him. Further more importantly, â€Å"When glided in Porphyria† (60), the narrator's weakened heart has already been broken many times if not once, both by social restrictions on his love ffair, and the subsequent limitations on Porphyria's love for him. Therefore, the speaker's distance from the world outside becomes also an inability to respond to Porphyria upon her ent rance; he sits in the cottage wanting only her love, without need of explanation, so that when he is spoken to, â€Å"no voice replied† (15). Soon, Porphyria's gift of comforting warmth within the storm exacerbates his obsession to the point of insanity-driven violence. This is a very revealing stage. The violent love shines out in its total brilliance.He takes a string of her hair and winds it around his beloved’s neck three times†¦ the line is so blatantly clear; he is going to kill her†¦ he is going to kill the one thing he would be willing to die for! ‘Three times her little throat around, And strangled her. ’ The over mounting horror has been cleverly dealt with the next line in which the lover reveals his conviction of his belief that she felt no pain. First he says, ‘No pain felt she; And then as if to substantiate his view he adds I am quite sure she felt no pain. ’ This line perhaps encompasses the whole love of the loverâ⠂¬ ¦. is belief that what he desires would be the same thing desired by his beloved. Somehow the line acts as a balm to the stressful event maybe. Such is the intensity his conviction that may be the reader is even drawn to the belief that this is the right to thing to do. Or maybe this line in a way sanctifies the whole act. His strong faith in his conviction exudes a feeling of satisfaction and consummation as well on the part of the lover. But seen in another light the speaker's lust for precedence over other forces in Porphyria's life evidently leads to her fatal end.His ecstasy at her new, momentary devotion leaves him at the gate of attaining his dream, but without any sense of trajectory: â€Å"Porphyria worshipped me; surprise / Made my heart swell, and still it grew / While I debated what to do† (33-35). On the instantaneous realization of Porphyria's love, the speaker's requited passion and rational mind still stand separate to some extent. However, it is not long b efore his heated desire to keep her â€Å"Perfectly pure and good† (37) lead him to find â€Å"A thing to do† (38).The narrator's being situated above social law, if but only once, proves to be so stunningly empowering that he loses rational ability to decipher anything but a self-centered whim. The complacency of Browning's speaker in carrying out his murderous deed ironically reflects the complacency of society towards the sexual, aesthetic, and sensual pleasures of life. Exhibiting no definite regret beyond the weariness of having taken what was the only available path, the speaker points to the painlessness of his lover's necessary death: â€Å"No pain felt she; / I am quite sure she felt no pain† (41-42).However, Browning's presenting the reader with an unreliable narrator serves only to intensify the psychological effects of his unrequited love, and says nothing for the supposed convictions and yearnings of Porphyria. While Porphyria finds her way to the s peaker through the symbolically oppressive weather of the outside world, the speaker kills her upon realizing not only society's restrictions on their relationship, and maybe also his belief of Porphyria's own unwillingness to love him fully but for the present moment.Browning presents the justifiability of the murder only through the stricken eyes of the narrator; while the poet points to social confines as the cause of the speaker's insanity, he does not discount the narrator's moral responsibility for the deed. The next actions that follow this act also amplify these notions. He opened the lids of her eyes and saw them as laugh as freshly and sweetly as they were before. Such was the intensity of his love for her that he could not see any change that the violent blow of death had brought on her, but does this at nay stage justify the murder.Calmly he untied the firm hold of her tresses around her neck and passionately kissed her on her cheek. It is evident that the social barrier s had made his love hinge on madness. For him that moment is forever when Porphyria was his own. But under all these charges of insanity, the intensity of his love is undeniable as he propped his darling’s head on his shoulder and as they sat in that calm†¦ he realizes that may be this was what Porphyria wanted too†¦ and so both had the love they wanted†¦ such was the union that not even the heavens had not said a word. Thus in freezing the oment and liberating the two of them from social structures, Browning distorts the deed to a point where it appears to be a divine event foreseen even by God. In toying with Porphyria's dead body, the narrator relates not the coldness of sudden death, nor the warmth of sitting with his love, but the blazing, untouchable serenity of enacted passion: â€Å"her cheek once more / Blushed bright beneath my burning kiss† (49). In the moment of Porphyria's death, the existence of her heated love for the speaker appears to hi m to be so infallible that God cannot even intervene: â€Å"All night long we have not stirred, / And yet God has not said a word! (59-60). Browning presents the viewpoint of a speaker educated in the divine workings of an ultimate force, yet the long-stifled yearnings of an unjustly socialized man color the intensity of the situation. In Browning's dramatic monologue, God's hand of judgment shifts away from the murderer himself and onto the culture that first inhibited the speaker's rational thought. Browning's characterization of a nameless speaker in â€Å"Porphyria's Lover† forms an unexpectedly conclusive response towards the sensual numbness of Victorian society.While the suggested insanity of the speaker would traditionally indicate the narrator's unreliability in a moral sense, Browning constructs the isolated scene such that the lover's emotional internalization is not only understandable, but divinely justified. The musings and actions of this unreliable narrator s erve to illustrate the consequence of society's confines in a shockingly violent release. Through naturally flowing language, this poetic account of burning emotion within a setting of tranquil domesticity presents the all-consuming power of human sensuality in its bleakest attempt to override social structures.