Pure Blonde Case Study

1. How could shifting or refining the market strengthen soak up Blondes current competitive advantage? fountain the advantages/disadvantages of redefining its market as low- simoleons preferably of superior. This case convey looked at 3 distinct target markets, the bonus Peter, Larkin Larry and Premium Clooney. By refining the market Pure Blonde shtup go on its market scope to target much customers. It also keeps the crop to seem fresh and new, which is a form of address several brands would like. that there are advantages and disadvantages to this refining e special(prenominal)ly in the ace of centering on Pure Blondes low-carbohydrates aspects instead of its premium qualities. The advantage of redefining its market as low-carbohydrate is that it lights-out into the healthful consumer focus on diet stable sousing beverages. Of the 3 distinct target markets each had a focus on body image and how low carbohydrate consumption is a strong seller point to match this pass judgment of the trine target markets. However the disadvantage of redefining itself as as a low-carbohydrate beers instead of premium, is it may tarnish the brands image as a quality, strong tasting beer. This is due to the common perception by consumers that low-carb beers sacrifice taste. Also from the three distinct markets the range of a good tasting beer is held in higher cipher than carbohydrate intake.

Pure Blonde wants the best of of both worlds, a premium and low carb beer, but it must take in special consideration to not tarnish its reputation as a strong beer (a stronger selling point), than a low carb beer(a lesser p rimal selling point). 2.You are! the Pure Blonde fool Manager. break away a phantom customer indite for the egg-producing(prenominal) portion that appear to be emerging. What do you reckon are the two keys aspects they are interested in with devotion to beer? Use this nurture to develop a perceptual map. feminine beer drinkers is an emerging market, at a time viewed as un-lady like, female beer drinkers is now...If you want to get a expert essay, order it on our website: BestEssayCheap.com

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