Brandbook

The send book Feel the difference www.thebrandbook.com  Coming in concert is a beginning, op whiletive to stick outher is success. Henry crosswalk 03 04  imp 09 sc alone(prenominal)ywag 11 varlet 12 Page 16 Page 21 Page 22 Page 25 Page 26 Page 66 Page 94 How to drill this book A naked era of hybridizing Defining the brand Know your consumer. in person arriver your consumer New tone of voice New hold remove and style Basic elements Communication channels Key media principles 05 How to engross this book This book is a reference manual for everyone who looks afterwards the fording brand across the European network. It has three purposes: a To reaffirm core crossover values a To make known the character Ford will present in the rising a To provide communication guidelines for all products and services in all media We decided to create this book now because Ford is reshaping for the future. at that place has never been a bette r judgment of conviction to restate what our brand is all about. 09 A clean era of Ford Ford is evolving. Our new design language, kinetic design, brings a new look of world power and purpose to the strong range. The difference in our products is clear at a behold but the difference in Ford isnt scarcely confined to the vehicles we create. With the new look comes a fresh, positive core.

Our goal is that this difference should extend from the consumers first do of contact with Ford and Ford people. This includes our Dealerships and our whole organisation and extends by means of to the tangible reward: the hands-on expe rience of owning and driving a Ford. Achievi! ng this will change our brand. A angiotensin converting enzyme phrase says it all: Feel the difference. This exactly expresses how we want consumers to feel about our brand. 11 Defining the brand The Ford Brand Essence starts from DCDQ (Dependable, Contemporary, snobbish road Quality) the familiar expression of the Ford DNA within the Ford organisation. The attached Brand Structure chart shows how DCDQ as expressed within the internal world of...If you want to get a full essay, order it on our website: BestEssayCheap.com

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